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Imperial Commercials opens new DAF Trucks Dealership in Swindon

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  • £2.74 million investment in Imperial Commercials DAF
  • Purpose-built facility includes nine 20-metre truck bays
  • Bespoke Parts and Service facilities
  • ATF Lane, Pet.Reg. Lane and Tacho Centre

DAF Trucks dealer group, Imperial Commercials, has opened its latest, purpose-built Service and Parts facility in Swindon. Located at Dorcan on the A149 just off junction 15 of the M4 motorway, the new Imperial Commercials DAF location replaces Imperial’s existing site at Britannia Trade Park in Swindon. Additional services include ATF Truck and PSV MOT test-lane accreditation, Pet. Peg. bay and a Tachograph centre, plus new equipment throughout the nine-bay workshop.

The new location offers vastly improved state-of-the-art facilities, and a more strategic, easy-access location for local operators. All existing staff will relocate to the new facility and recruitment for additional HGV technicians is also underway.

The move represents a £2.74 million investment by Imperial Commercials as its DAF Trucks presence in the region strengthens – six DAF dealerships now service the Bristol and surrounding region under the Imperial Commercials franchise – with 16 DAF locations across the UK.

The new 2.2-acre Freehold site at Dorcan includes:

  • 1,180sq.m. workshop and office development
  • Nine 20-metre truck workshop bays
  • ATF Lane
  • Pet.Reg bay
  • Additional light comms and minibus MOT lanes 
  • Parts storage and trade counter
  • Space for 25 truck / trailer parking 
  • Steam wash bay
  • New office suite
  • Open plan customer areas

Trading from the site begins on May 1st, while a special opening week starts on May 20thfeaturing Ride & Drive days, a family day over the weekend, and an official ‘ribbon-cutting’ ceremony on Friday 22nd.

“We’re very excited at the prospects for our new location,” said David Lewis, Regional Director at Imperial Commercials, “We enjoyed much success at our Britannia Trading Park location, but our new premises will see a significant service uplift for our customers – not least because of Dorcan’s proximity to the M4 motorway just two miles from junction 15.

“Furthermore,” he said, “for a service and parts outlet, our new on-site facilities provide a one stop solution for truck operators, with equipment and services more associated with our larger locations. Our ATF Lane, and our Pet.Reg. and Tacho capabilities, significantly boost our service offering. We’ve also been able to extend our range of all makes TRP Truck and Trailers Parts to compete for new business,” said Lewis, “and we’re geared-up with extended opening hours and two hour Parts delivery to ensure all our customers receive the highest levels of service already familiar to DAF operators throughout the region.”

Greta Archer, DAF Franchise Manager, added, “Swindon DAF becomes our 51stATF in the DAF dealer network, following the appointment of A.Herring in Chesterfield in February. As David says, operators can look forward to the highest service levels – a 95% MOT First-Time-Pass-Rate across the network is evidence of that – and all our dealers carry out quality audits on over 25% of workshop inspections to ensure standards are maintained.

Imperial Commercials Ltd

Faraday Road

Dorcan,

Swindon,

Wiltshire,

SN3 5JY

01793 835 200

General Manager – Mark Price

ENDS

For further details please contact:

Belle Moss, torque                                       
020 7952 1070
bmoss@torqueagencygroup.com

David Lewis, Imperial Commercials

Tel: 0117 304 2800

David.Lewis@imperialcommercials.co.uk

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