The London Taxi Company appoints Ascott Cab Co as official TX4 retailer

Continuing its journey to commercial excellence, The London Taxi Company has today announced a new strategic alliance with Ascott Cab Co, appointing it as an official retailer of its TX4 model.

The agreement will allow Ascott Cab Co to sell the iconic TX4 London Taxi to retail customers through its flagship dealership in Deptford, south London, giving customers greater choice and flexibility. It will become the first TX4 retailer in London outside the London Taxi Company, which has its showroom in Brewery Road, Islington, North London.

The alliance with Ascott Cab Co will allow the London Taxi Company to benefit from the company’s position in the market and high standards in customer service.

Ascott Cab Co will take responsibility for vehicle plating, meter installation, customer insurance and part exchanges, with the London Taxi Company retaining responsibility for product quality, vehicle registration and manufacturer warranty provision. 

Commenting on the deal, The London Taxi Company’s Vice President of UK Operations, Peter Johansen said:

“The standards that Ascott Cab Co upholds in customer care and quality perfectly reflect our values at the London Taxi Company and set a benchmark for the future. It will allow the company to take advantage of the vast market knowledge, loyalty and connection it clearly has with its customer base.”

The deal will run for a six-month trial period and, if successful, there is potential to use it as a platform for the next generation of products as the London Taxi Company looks to the future.

Andy Ascott from Ascott Cab Co said:

“This is an exciting opportunity for Ascott Cab Co and welcome recognition of the high standards we set ourselves. I think our appreciation for customer service and the understanding of the trade in London means we’re well positioned for success now and in the future”

The London Taxi Company will be exhibiting at the Private Hire & Taxi Exhibition over the 13th and 14th May in Milton Keynes at the Millbrook Proving Ground.

ENDS

About the London Taxi Company

The London Taxi Company (LTC) has a long and proud history of producing purpose built taxis designed to meet London’s Conditions of Fitness (CoF). Since the original Hackney Carriage the vehicle has gone through several development cycles to improve driver and passenger experience. The company is committed to customer care and continuous improvements in accessibility, comfort, emissions performance, manoeuvrability and durability of its vehicles without compromising its famous shape and brand. LTC are proud to serve the world famous London taxi trade which has been the foundation for developing a presence in other UK regions and export markets. Outside the UK the London Black Cab is now being utilised in over 40 major cities worldwide. The next investment cycle will see the company develop and produce a purpose built ultra low emission taxi capable of meeting new ambitious emissions standards being rolled out in major cities across Europe, including London. LTC is a wholly owned subsidiary of Zhejiang Geely Holding Group. The London taxi is currently manufactured in Coventry and manufactured under license in Shanghai by its sister company Shanghai London Taxi International, with a flagship dealership in London and centres in Manchester and Edinburgh supported through a UK and international service centre network.  The London Taxi Company is the trading name of The London Taxi Corporation Limited.

Media contacts

David Ollier at The London Taxi Company – dollier@london-taxis.co.uk or 0207 700 0888

Marco Ferrari at Torque – mferrari@torqueagencygroup.com or 020 7952 1070

Rachel Burgess at Torque – rburgess@torqueagencygroup.com or 020 7952 1070