Torque appointed by HERE, the mapping and location business of Nokia

The newly rebranded Torque Agency Group, the culmination of the merger between Automotive PR and Torque PR, has won its first major new client, the mapping and location intelligence business, HERE.

Torque’s role will primarily be to raise the profile of HERE in the UK automotive sector. Four out of every five new cars in North America and Western Europe with factory-fitted navigation use HERE’s market-leading maps.

Marco Ferrari, Group Director at Torque said: “We are thrilled to have been appointed by HERE as it is clear to us that the company deserves far greater prominence in the motor industry. It provides the freshest and most accurate mapping data, increasingly important for the automotive sector as it expands the use of automated and autonomous driving technologies.”

Mark Durrant, head of UK Communications at HERE said: “We were really impressed with the quality of Torque’s ideas and the team’s understanding of our business. Our company, rooted in almost three decades of experience in cartography, has a simple vision - to offer the world's best maps and location experiences. We have a great story and we look forward to working with Torque to tell it more widely.”

Media contacts

Tom Callow – tcallow@torqueagencygroup.com, 020 7952 1070

Matt Sanger – msanger@torqueagencygroup.com, 020 7952 1070

Rachel Burgess – rburgess@torqueagencygroup.com, 020 7952 1070

About HERE

HERE, a Nokia company, is a leader in navigation, mapping and location experiences. We build high-definition (HD) maps and combine them with cloud technology to enable rich, real-time location experiences in a broad range of connected devices - from smartphones and tablets to wearables and vehicles.

To learn more about HERE, including our work in the areas of connected and autonomous driving, visit http://360.here.com.