Website update keeps AP Racing the one-stop solution

Helping it stay ahead of rivals, AP Racing has updated its popular website ensuring customers have key information on all the company’s products right at their fingertips.

As the leading manufacturer of performance braking and clutch systems for road and race use, the AP Racing site covers the company’s comprehensive range of motorsport, road car and armoured vehicle products, and provides key data and technical drawings along with any associated components.

Updated to reflect the brand’s new identity, the website now features colour coding making it simpler to identify product categories and explore the company’s rich heritage.

The site’s development also draws on feedback from customers, to provide a more consistent look and feel, making it simpler to find the right products and supporting data in as few a mouse clicks as possible.

Full range coverage

Covering everything from motorsport through to armoured vehicles, AP Racing is the authority on automotive braking and clutch systems.

Supporting everything from grass roots racing through to single seaters, AP Racing’s motorsport department has an unsurpassed record of wins and technical achievements. The website contains AP Racing’s comprehensive product range, from air jacks through to slave cylinders, and shows the diversity and depth of the company’s experience.

As well as an original equipment supplier to many road car manufacturers, AP Racing offers a comprehensive range of upgrades for a diverse range of vehicles. Product lines include brake calipers, brake discs, formula brake kits, brake fluid and formula clutch kits.

The refreshed website also highlights AP Racing’s design and manufacture of heavy duty brake solutions, suitable for armoured car and heavy duty vehicles.

Customer features

The website’s distributor and retailer search function lets customers find their closest stockist, and the site includes a dedicated section for account customers, distributors, dealers and staff, providing them with account management, FTP, stock checking and ordering facilities.

Visit www.apracing.com to see the new website and for more information on AP Racing’s product range.

ENDS

For more information please contact Matt Sanger at Automotive PR 020 7952 1079 or msanger@automotivepr.com.

About AP Racing

AP Racing is the leading manufacturer of performance brake and clutch systems for road and race cars.  The core product range includes clutches, calipers, discs, pads, master cylinders, pedal boxes and air jacks, as well as road and competition brake systems for motorcycles. 

TheCoventry, UK-based company has achieved more international sporting success than any of its rivals, establishing itself as a key supplier at all levels of international motorsport formulae, including single seat racing, rallying, sportscar racing, stock car racing and touring cars. 

AP Racing’s success has been underlined by the fact that every Formula One Championship since 1967 has been won using the company’s equipment.  All of the organisation’s products are developed in close co-operation with leading car and motorcycle manufacturers using state-of-the-art, three-dimensional solid modelling/design and Finite Element Analysis CAD facilities, and dynamometers that simulate true racing speeds.

For further information, call +44 (0) 24 7663 9595, or visit www.apracing.com

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