Toshiba Launches World’s Largest Capacity Automotive-Grade HDDs

New drives meet growing demand for in-car infotainment technologies

Düsseldorf, Germany, 27th June, 2013 - Toshiba Electronics Europe (TEE) has launched a new series of automotive-grade hard disk drives (HDDs) to meet the increasingly demanding storage needs of the automotive sector. The MQ01AAD032C is the flagship model and houses 320GB[1] of storage in a 2.5 inch (6.4cm) HDD casing. The MQ01AADxxxC range also consists of the MQ01AAD020C (200GB) and the MQ01AAD010C (100GB) HDDs.

The MQ01AADxxxC series has been designed to cope with the most difficult environments, such as altitudes of up to 5,650m (higher than any city in the world), and tolerate vibrations of up to 3G (29.4m/s2) in magnitude. In addition, they have an operating temperature range of -30°C to +85°C and a non-operating temperature range of -40°C to +95°C. The MQ01AADxxxC series is also suitable for industrial applications where extended temperature tolerance is critical.

The drives run at 4,200rpm and offer silent seek operation so the driver can’t hear the drives operating. A closed loop servo control system enables a linear recording density of 62.6k bit/mm {1.59M BPI} - the highest for automotive-grade HDDs. Fitted with a 3Gbit/s SATA interface, the MQ01AADxxxC drives boast a 28% improvement in internal data transfer rates which now reach 976Mbit/s.

Embedded navigation and entertainment systems, on-board satellite navigation systems and automotive self-diagnostic systems are now key differentiators for consumers. Some vehicles now have the ability to download apps to enable console customization, and for smartphones and tablets interact directly with the vehicle’s systems to enhance the in-car experience.

By 2016, over 55 million people worldwide will have Internet access built in to their vehicles, according to iSuppli Corp. As of June 2013, Toshiba’s cumulative shipment of automotive-grade HDDs surpassed 28 million, enabling the company to maintain its position as the leading supplier of automotive-grade HDDs.

“Cars are increasingly forming a key part of our connected ecosystem so it’s essential they have the capacity to store all the data consumers want and need,” said Martin Larsson, Vice President, Toshiba Electronics Europe. “Toshiba has been a pioneer in the development of automotive storage and will continue to lead the charge by providing innovative storage solutions that enable ever more integrated infotainment systems.”

Sample shipment is due to start in July, with mass production scheduled for August 2013.

For more information please visit our Toshiba storage website at www.storage.toshiba.eu.

Hard disk drive specifications

*1        One gigabyte (GB) = 1,000,000,000 (109) byte.

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About Toshiba Electronics Europe

Toshiba Electronics Europe (TEE) is the European electronic components business of Toshiba Corporation, which is ranked among the world’s largest semiconductor vendors. TEE offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs and ASSPs for automotive, multimedia, industrial, telecoms and networking applications. The company also has a wide range of power semiconductor solutions as well as storage products like HDDs, SSDs, SD Cards and USB sticks.

TEE was formed in 1973 in Neuss, Germany, providing design, manufacturing, marketing and sales and now has headquarters in Düsseldorf, Germany, with branch offices in France, Italy, Spain, Sweden and the United Kingdom. TEE employs approximately 300 people in Europe. Company president is Mr. Takashi Nagasawa.

For more company information visit TEE’s web site at www.toshiba-components.com

About Toshiba

Toshiba Corporation is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing US$74 billion.

Visit Toshiba's web site at www.toshiba.co.jp/index.htm

Contact details for publication:
Toshiba Electronics Europe, Hansaallee 181, D-40549 Düsseldorf, Germany
Tel: +49 (0) 211 5296 0 Fax: +49 (0) 211 5296 792197
Web:
www.storage.toshiba.eu
E-mail:
spdinfo@tee.toshiba.de

Contact details for editorial enquiries:
Carolin Wagner, Toshiba Electronics Europe
Tel: +49 (0) 89 2030203 43
E-mail:
spd-press@tee.toshiba.de  

Issued by:
Matt Wilkinson / June Stokes, Pinnacle Marketing Communications Ltd,
Tel: +44 (0) 20 8429 6548/+44 (0) 20 8429 6556 Fax: +44 (0) 20 8868 4373.
Web:
www.pinnacle-marketing.com
E-mail: m.wilkinson@pinnaclemarcom.com or j.stokes@pinnaclemarcom.com

June 2013                           Ref: 6362/A


[1] One gigabyte (GB) = 1,000,000,000 (109) bytes. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB = 230 = 1,073,741,824 bytes and therefore shows less storage capacity. Available storage

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About Toshiba Electronics Europe Toshiba Electronics Europe (TEE) is the European electronic components business of Toshiba Corporation, which is ranked among the world’s largest semiconductor vendors. TEE offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs and ASSPs for automotive, multimedia, industrial, telecoms and networking applications. The company also has a wide range of power semiconductor solutions as well as storage products like HDDs, SSDs, SD Cards and USB sticks. TEE was formed in 1973 in Neuss, Germany, providing design, manufacturing, marketing and sales and now has headquarters in Düsseldorf, Germany, with branch offices in France, Italy, Spain, Sweden and the United Kingdom. TEE employs approximately 300 people in Europe. Company president is Mr. Takashi Nagasawa. For more company information visit TEE’s web site at www.toshiba-components.com About Toshiba Toshiba Corporation is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing US$74 billion. Visit Toshiba's web site at www.toshiba.co.jp/index.htm

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Quotes

“Cars are increasingly forming a key part of our connected ecosystem so it’s essential they have the capacity to store all the data consumers want and need
Martin Larsson