Toshiba Unveils New SD Memory Cards Offering World’s-Fastest Write Speed
New UHS-II compliant EXCERIATM cards enable continuous high speed digital image capture
Düsseldorf, 16th July, 2013 - Toshiba Corporation today announced that it will launch a new series of SD memory cards offering the world’s fastest data write speed. The latest editions to its line-up of EXCERIA memory cards are designed to offer users of high-end digital cameras an excellent experience. The EXCERIA PROTM [1] and EXCERIA™ [1] cards will be launched in major markets worldwide, starting with Japan in October and Europe in the fourth quarter of 2013.
EXCERIA cards compliant with UHS-II will be available in two series. The EXCERIA PRO series will offer photographers a data write speed of 240MB/sec [2] the world’s fastest [3], while the EXCERIA series will write at 120MB/sec. They will allow digital camera users to shoot still images continuously at high speed.
The cards are the first in the EXCERIA line-up to integrate a newly developed controller compliant with UHS-II [4] the ultra high-speed serial bus interface defined in SD Memory Card Standard Ver. 4.10, and they achieve significantly higher data transfer speeds than earlier UHS-I compliant cards [5].
While digital cameras have made huge strides in image quality and versatility, users have long wanted to see improvements in data transfer rates and write times, so as to be able to takes bursts of photographs in quick succession. This demand has grown increasingly strong as high performance digital single-lens reflex cameras and mirrorless interchangeable-lens cameras have gained popularity and moved into the mainstream. Further advances in higher resolution image recording (including 4K2K video), will also fuel demand for transfers of data-rich images at high speed.
Looking to the future, Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of UHS-II compliant SD memory cards.
Notes:
[1] EXCERIA PROTM and EXCERIA™ are trademarks of Toshiba Corporation.
[2] Maximum data writing speed may vary depending on the host device and file size.
[3] As of July 2013
[4] UHS-II is the ultra high-speed serial bus interface in SD Memory Card Standard Ver4.XX that delivers data at 156MB/s by single lane access and 312MB/s by dual lane access.
[5] EXCERIA Type 1 SD-GU032G1 (32GB)
Read Speed: 95MB/s, Write Speed: 90MB/s
Outline of New SD Memory Cards
1. UHS-II Compliant EXCERIA PRO Card
2. UHS-II Compliant EXCERIA Cards
Key Features (All EXCERIA series)
1. Compliant with the SD Memory Card Standard Ver.4.10 HD312, which defines 312MB per sec as the fastest data transfer speed under the SD Memory Card Standard Ver.4.10 UHS-II.
2. SDHC memory cards (32GB, 16GB) are interoperable with SDHC host devices compliant with SD Memory Card Standard Ver.2.0.
3. Integrates highly secure CPRM copy protection technology.
4. The minimum recording speed is UHS Speed Class 1.
Specifications
1. UHS-II Compliant EXCERIA PRO Cards
2. UHS-II Compliant EXCERIA Cards
*SDHC memory cards (32GB, 16GB) can be used only in SDXC or SDHC compliant devices integrating FAT32 file format.
*SDXC memory cards (64GB) can be used only in SDXC compliant devices integrating exFAT file format.
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About Toshiba
Toshiba Electronics Europe (TEE) is the European electronic components business of Toshiba Corporation, which is ranked among the world’s largest semiconductor vendors. TEE offers one of the industry's broadest IC and discrete product lines including high-end memory, microcontrollers, ASICs, ASSPs and display products for automotive, multimedia, industrial, telecoms and networking applications. The company also has a wide range of power semiconductor solutions. TEE was formed in 1973 in Neuss, Germany, providing design, manufacturing, marketing and sales and now has headquarters in Düsseldorf, Germany, with subsidiaries in France, Italy, Spain, Sweden and the United Kingdom. TEE employs approximately 300 people in Europe. Company president is Mr. Takashi Nagasawa.
Toshiba Corporation is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Founded in 1875, Toshiba today operates a global network of more than 490 companies, with 203,000 employees worldwide and annual sales surpassing US$77 billion.
For more information visit Toshiba Electronics Europe's web site at www.toshiba-components.com
Contact details for publication:
Toshiba Electronics Europe, Hansaallee 181, D-40549 Düsseldorf, Germany
Tel: +49 (0) 211 5296 0 Fax: +49 (0) 211 5296 792197
Web: http://www.toshiba-components.com/pressoffice/index.asp
E-mail: Memory: memory-ic@toshiba-components.com
Contact details for editorial enquiries:
Henning Rausch, Toshiba Electronics Europe
Tel: +49 (211) 5296 117
E-mail: HRausch@tee.toshiba.de
Issued by:
Simon Flatt / Andrew Town, Pinnacle Marketing Communications Ltd, Green
Tel: +44 (0) 20 8869 9229/+44 (0) 20 8429 6546 Fax: +44 (0) 20 8868 4373.
Web: www.pinnacle-marketing.com
E-mail: s.flatt@pinnaclemarcom.com or a.town@pinnaclemarcom.com
July 2013 Ref. 6367/A
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