Gimme! Gimme! Gimme!- FRIDA and BJORN!

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ABBA IN ATTENDANCE AT WORLD PREMIERE OF ABBAWORLD, LONDON

London, 20 January 2010: ABBA Mania will hit London next week with the highly anticipated 'Arrival' of ABBAWORLD at Earls Court. To add to the excitement, band members and living legends, Anni-Frid Lyngstad and Björn Ulvaeus will start the celebrations off in style as they step onto the red carpet and into ABBAWORLD, at the world premiere, Earls Court, Tuesday 26 January 2010. Fully approved and supported by ABBA, ABBAWORLD is a hugely interactive experience that will take visitors on a mind-blowing journey through ABBAWORLD’S 25 rooms, bursting with music, footage, images and never-before-displayed memorabilia from the personal collections of the world’s most cherished pop icons: Anni-Frid Lyngstad, Benny Andersson, Björn Ulvaeus and Agnetha Fältskog. Smash hit single 'Waterloo' won ABBA the Eurovision Song Contest in Brighton in 1974 and ABBA topped the charts in the UK more times than anywhere else in the world. There is going to be a lot of love in London next week when the UK welcome back Frida and Björn into our world, in order to celebrate everything about theirs. For more information about ABBAWORLD please go to: www.abbaworld.com Tickets are priced at £22.00 / £19.50 (subject to booking fee) and are available from www.livenation.co.uk For more information, please contact: Lisa Faichney / Matthew Collier – LD Communications T: 020 7439 7222 E: lisa@ldcommunications.co.uk / Matthew@ldcommunications.co.uk -Ends- Note to Editors: ABOUT TOURING EXHIBITIONS Touring Exhibitions creates exhibition experiences for all audiences and is backed by Polar Music, which is part of Universal Music Group; Eventum Exhibitions, with roots from Live Nation; Parks & Resorts Scandinavia; Synergera Rättighetsförvaltning; and an investment group led by Investering i Kunskap. For more information, please visit: www.touringX.com

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