Thailand Travel Mart Plus (TTM+) 2022 highlights ‘Amazing New Chapters’ in Thai tourism
Thailand’s leading B2B travel industry show, the Thailand Travel Mart Plus (TTM+) 2022, held in Phuket during 8 -10 June 2022, with a focus on the country’s change towards stronger and more sustainable, more responsible tourism growth in line with the ‘Visit Thailand Year 2022 – 2023: Amazing New Chapters’ marketing campaign.
Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), said, “Thailand is celebrating its full opening for tourism with entry requirements further eased from 1 June, 2022. As such, this year’s edition of the TTM+ presents an excellent opportunity for buyers and sellers to come together and build on existing business relationships and forge new ones. Throughout the three days, TAT together with Thai tourism businesses are ready to showcase the ‘Amazing New Chapters’ in Thai tourism to inspire travellers from around the world to visit Thailand.”
The TTM+ 2022 has been conceptualised to showcase travel products, services, and experiences that promote Thai cultural values in the ‘from A to Z Amazing Thailand has it all’ concept. And, in corresponding with the TAT’s ‘smart tourism’ strategy aimed at elevating Thai tourism’s competitiveness, the event will also highlight the unprecedented digital transformation that now plays a pivotal role in accelerating Thailand’s tourism ecosystem to quality and sustainability.
For 2022, Thailand has set a target of 7-10 million international tourists and 160 million trips from the domestic market with tourism revenue generation of 1.5 trillion Baht. In the first five months of the year, international arrivals numbered 1.23 million. For 2023, the target tourism revenue is 2.4 trillion Baht and 3 trillion Baht in 2024.
Mr. Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing Europe Africa Middle East and Americas and Miss Eurblarp Sriphiromya, Director of Tourism Authority of Thailand Stockholm Office with delegates from Nordic and Baltic
The TTM+ 2022 is the first international event in tourism industry held in Thailand after 2 years absent during the pandemic. TTM+ welcomes 277 delegates from across the world include Nordic and Baltic countries. TAT together with 263 representatives from hotels and travel companies in Thailand, we have showcased the latest information on Thailand’s new tourism direction, marketing, product, and service offerings to mark Amazing New Chapters.
TTM+2023 will be in June 2023 in Bangkok. For more information about TTM, please visit here
For regular updates on the tourism-related COVID-19, visit TAT, Stockholm office, official website The Colours of Thailand, www.thecoloursofthailand.com
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Kantara S. Olofsson
Public Relation & Communication Coordinator
Tourism Authority of Thailand (TAT)
Stockholm Office
Drottninggatan 33 GF
111 51 Stockholm Swedenhttps
Founded in 1960, the Tourism Authority of Thailand (TAT) was the first organization in Thailand with a special responsibility to promote tourism in the country. The Thai Tourist Office in Stockholm was established in 2002 and is responsible for the Nordic and Baltic countries. The Thai Tourist Office provides travel information to the public, travel agencies and media and also works to encourage residents in the Nordic and Baltic countries to travel to Thailand. Read more at www.tourismthailand.org
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