TTM+ 2023 reinforces revolutionised Thailand’s tourism towards sustainability

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As the premier showcase of Thai tourism, this year’s TTM+ continue to highlight the Thai tourism industry’s ongoing efforts towards a meaningful travel direction.




The Thailand Travel Mart Plus (TTM+) 2023, the country’s leading B2B travel show, opened for business today, ushering in a new era of business opportunities for buyers from around the world looking for the meaningful, one-of-a-kind travel experiences in Thailand and within the ASEAN region.


The TTM+ 2023 is being held during 31 May – 2 June 2023 under the theme of ‘Visit Thailand Year 2023: Amazing New Chapters’ as part of the Tourism Authority of Thailand’s (TAT) strategy to highlight the country’s ongoing efforts towards a meaningful travel direction. The objective is to elevate supply and distribute tourism revenue countrywide, while creating sustainability by leveraging the kingdom’s 5F soft-power foundations – Food, Film, Festival, Fight and Fashion.


The positive rebound in the tourism industry reflects the strong growth of participants at TTM+ 2023, comprising 374 buyers from 50 countries, 435 booths of quality sellers from across Thailand and the Greater Mekong Sub-region (GMS), and 112 media from overseas and in Thailand.



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Presiding over the opening ceremony, H.E. Mr. Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports, said “The TTM Plus 2023 is a showcase of the Amazing New Chapters of Thailand’s tourism towards sustainability and being a quality destination. While continuing to be an important platform for all participants to foster a long-lasting business relationship, the event is also envisioned to highlight the leveraging of sustainable standards, technology and Thai soft powers to transform Thailand’s tourism sector.”


This year, the TTM+ has returned to Bangkok after it was relocated to Chiang Mai, Pattaya, and then Phuket in previous years as part of the TAT’s strategy to promote provincial destinations. This provides a great time for overseas buyers and media to first-hand experience the growth of facilities, infrastructure, and business prospects that Bangkok has to offer after the travel and tourism industry has returned to normal.


 The TTM Plus is one of Thailand’s most significant B2B travel trade events and has gained its own reputation as a ‘must-attend’ on the annual travel trade calendar. This year’s event marks the 20th time that it is being held and continues to maintain Thailand’s market position, as well as help promote travel within the ASEAN region.” Mr. Tanes Petsuwan, said TAT Deputy Governor for International Marketing – Asia and the South Pacific,


The Thailand Pavilion, whilst continues to be a centre stage for business negotiations, also reinforces the country’s direction towards sustainability led by technology, digital transformation, and sustainable practices.


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As well as booths dedicated for ‘Technology’ and ‘Net Zero Tourism’, the TAT’s pavilion features unique tourism-related products and DIY workshops to showcase meaningful travel experiences on offer in Thailand. Other activities include an exhibition and tasting of seasonal fruits as well as demonstration of brewing organic coffee, which will be served and paired with Thai dessert finger food.


Reflecting the event’s theme, the half-day pre-tours highlighted Bangkok’s responsible and sustainable tourism while the post tours are tailor-made to showcase meaningful travel experiences in various aspects such as gastronomy, local way of life, and local wisdoms across all five regions of Thailand.


For 2023, TAT hopes to see around 80 percent of the tourism revenue generated in 2019, which is expected to be 2.38 trillion Baht, which 1.5 trillion Baht will be generated from the overseas market and 880 billion Baht from the domestic market.


This year, from January 1 – May 27, Thailand welcomed 10,378,457 international arrivals generating 428 billion Baht.

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Kantara S. Olofsson

Public Relation & Communication Coordinator

Tourism Authority of Thailand (TAT)

Stockholm Office 

Drottninggatan 33 GF

111 51 Stockholm Swedenhttps



Founded in 1960, the Tourism Authority of Thailand (TAT) was the first organization in Thailand with a special responsibility to promote tourism in the country. TAT in Stockholm was established in 2002 and is responsible for the Nordic and Baltic countries. TAT provides travel information to the public, travel agencies and media and also works to encourage residents in the Nordic and Baltic countries to travel to Thailand. Read more at

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