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YEAR-END Report 2021


- See attached pdf for full report -

TOURN has had sales growth of 47% in 2021 and a historically high turnover during the fourth quarter. The Group reports a Q4 turnover of SEK 41 million which is a 32% increase from the previous highest level. Tourn chooses to raise SEK 50.6 million in directed issue during the period.

Events Q4 2021

  • Group shows sales growth of 47% 2021 resulting in a turnover of SEK 41 million
  • NAGATO grows by 130% compared to the same period 2020
  • The company raises SEK 50.6 million in capital in a directed share issue
  • NAGATO grows by 300% during the full-year as compared to 2020
  • Agency grows its portfolio of profiles as the company represents

CEO comments
We have now ended 2021 and new records have been reached!
NAGATO is undoubtedly the Tourn business segment that has grown the most during the year and that is clearly becoming a bigger and more important part of Tourn. NAGATO has had sales growth in 2021 of 300%, and 130% in the last quarter compared to the same period in 2020. This also means that NAGATO is the largest business area in Tourn in 2021. Therefore, it is with some pride that I can look back on 2021 and see that many of the milestones that we have set for NAGATO have been achieved. At the same time, Agency maintains its strong position in the market in 2021 and remains an important component of Tourn’s overall business. Agency sees an increased demand from Swedish companies to use influencer marketing as a more primary activity in marketing campaigns. This trend has led to campaigns being more extensive and has taken up an increasing share of companies marketing budgets. We have seen this behavior increase significantly over the past 2 years and there is no indication that this will subside. Proof of this is that Agency has sold campaigns worth SEK 45 million at the beginning of 2022.

As I wrote in the third quarter report, we expected the fourth quarter to be the highest ever in terms of turnover in Tourn’s history, as was subsequently the case. Tourn delivered a sales increase of 33% compared to the same period in 2020 and we see that Tourn is in a position to continue its growth journey in 2022.

As planned, Tourn will focus on driving continued growth in 2022 within NAGATO but also Agency. Tourn’s core business is Agency and NAGATO, but Tourn has always been good at seeing changes in the market and using this to its advantage. There has always been a strong entrepreneurial vein and this means that we will constantly look for new business ideas that can grow thanks to Agency and NAGATO. An example of this is HUBSO, which is now only an interest item but has given a lot of value to Tourn. Our ambition is to try to start a new initiative every year, and this also applies in 2022.

TOURN carried out an issue during the last quarter of 2021, which allowed us to strengthen the cash position significantly in order to drive the planned growth at a higher pace. This means that we have a uniquely strong cash position and an opportunity for growth that we have not had before. This bodes well for 2022!

Robin Stenman
CEO , Tourn International AB (Publ)

Certfied advisor Eminova
Fondkommission AB Biblioteksgatan 3
111 46 Stockholm +46 (0)8 684 211 00

- See attached pdf for full report -

The report can also be downloaded at the company's IR site:

This information is information that Tourn International AB is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, on 17 february 2022.