New historic segment data
As a result of the divestment of the market unit Search, TradeDoubler publishes new historical financial data for the remaining market units. In these figures, some costs previously assigned to the search business have been allocated to the remaining market units. The figures are available on TradeDoubler's website,
http://www.tradedoubler.com/cp-en/investors/.
In the year-end report, the Search operations in the income statement will be net reported as Divested operations after Net income. The divestment has no effect on the structure of the balance sheet.
The year-end report will be published on the morning of February 7th, 2012. The report will be presented at a press and analyst meeting at 10.00 am the same day, which can also be followed over the internet.
For further information, please contact:
Erik Skånsberg, CFO
Tel: +46 70 264 7035, E-mail: erik.skansberg@tradedoubler.com
About TradeDoubler
TradeDoubler helps companies improve their online results, both by driving sales performance and increasing brand awareness. The core business is performance-based online marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business goals. The company has a unique reach, being able to address around 70 per cent of Europe's e-commerce consumers. TradeDoubler's clients include Apple, American Express, Dell, Disney, Expedia and lastminute.com. TradeDoubler is listed in Stockholm on Nasdaq OMX. More on www.TradeDoubler.com