Sale of ordinary shares of TradeDoubler AB

3 May 2006 LAUNCH ANNOUNCEMENT Not for release in the United States, Canada or Japan

Goldman Sachs International and Carnegie Investment Bank AB announce that they are executing an accelerated bookbuilt offering to institutional investors of ordinary shares in TradeDoubler AB. The following parties are selling shares in the transaction: • Quantum Industrial Partners LDC • SFM Domestic Investments LLC • Four Seasons Ventures VAK/S • Four Seasons Ventures VBK/S • Rosello Company Limited • Enzymix Systems Limited • Tewina Company Limited (together, the “Sellers”) The offering is co-managed by Goldman Sachs International and Carnegie Investment Bank AB. It is anticipated that the books will close on 3 May 2006, and the right is reserved to close the books at any time. The sale price of the ordinary shares will be determined after the books have closed. At pricing the Sellers intend to enter into a lock-up agreement under which they will agree not to dispose of any remaining holding of ordinary shares in TradeDoubler AB for a period of 180 days. A further announcement will be made in due course. This announcement is for information purposes only and is not an offer to sell, or the solicitation of an offer to buy, any securities. The offering will only be available to the following persons in the United Kingdom: (i) persons having professional experience in matters relating to investments; and (ii) persons falling within Articles 49(2)(a) to (d) of the U.K. Financial Services and Markets Act 2000 (Financial Promotion) Order 2001 (high net worth corporations, unincorporated associations etc.). If you are in the United Kingdom and do not fall into one of the above categories, you will not be eligible to participate in the offering, and you should not act upon, or rely on, this announcement. The offer and sale of the securities referred to in this announcement has not been, nor will it be, registered under the United States Securities Act of 1933 and the securities may not be offered or sold in the United States absent such registration or an applicable exemption from registration. There will be no public offering of the securities in the United States in connection with this transaction.