TradeDoubler AB: Tradedoubler takes measures to increase focus and efficiency

In order to sharpen focus on performance marketing and increase internal efficiency, Tradedoubler introduces new technology and restructures sales, client services and support teams. As communicated in the third quarter report, these efforts target three prioritized areas.

1)    Prioritize key clients in key markets
A single international account management team has been formed that will service large international clients. This will deliver a host of benefits; strategic account management, single point of contact, improved international co-ordination, and increased consistency. All sales teams will focus on major opportunities for revenue growth by driving sales in strong verticals, with larger clients, in key markets.

2) Improve our service and product offering to become clients' first choice
Support services to smaller clients and administrative tasks will be consolidated into a specialist multi-lingual support team based in Telford, UK. This change will increase the opportunity for the sales organization to focus on revenue driving value-add activities.

3) Restructure our business to better serve the needs of our customers
As part of the advertiser and publisher client service improvement program, the regional teams in Germany, France, Netherlands and UK will be strengthened. Local clients in Ireland, Austria and Belgium will be managed from these centers and the local offices will therefore be closed. A Nordic organization will be formed to deliver even greater opportunity for the steadily growing portfolio of Nordic advertisers, publishers and agencies, based at the existing offices.

"I am confident that this improved organisational structure, on-going investment, and our passion for client service will enable us to deliver an even greater service to new and existing clients moving forward," says CEO Rob Wilson.

Tradedoubler aims to introduce further measures to sharpen its focus on performance marketing and increase internal efficiency.

For more information, please contact:
CEO Rob Wilson, +44 (0) 7500 667 587,

About Tradedoubler
Tradedoubler helps companies improve their online results, both by increasing sales and by increasing brand awareness. The core business is performance-based online marketing. With a network of over 140,000 web publishers, Tradedoubler helps approximately 2,000 advertisers worldwide to reach their business goals. The company has a unique reach and operate in approximately 18 countries. Among the advertisers are Dell, Disney, Expedia,, HP and ING. The share is listed on Nasdaq OMX. More information is available at