TradeDoubler prioritises product innovation through the outsourcing of parts of the IT environment
TradeDoubler, the number one European performance-based marketing company, today announced a partnership with Frontwalker. The partnership involves the outsourcing of parts of TradeDoubler's IT environment related to operations, maintenance and management. Frontwalker has selected SYSteam as its partner for IT operations.
As a result, TradeDoubler will have stronger integration across Products and Technology through the establishment of a new combined Products and Technology organization with an enhanced focus upon product development. The new department will be headed by Jonas Flodh, currently VP of Products.
"This is another important step in executing our overall strategy allowing us to further sharpen the focus on our core business. The changes will enable faster innovation in product development, improved cost efficiency and increased flexibility and scalability," said Urban Gillström, President and CEO.
TradeDoubler's team in IT operations will be offered employment at SYSteam.
"It was important to us to find a partner who had good knowledge about our business, which Frontwalker has. Furthermore, with SYSTeam we received a partner that could offer those staff members that transfer continued career development and good positions whilst allowing us flexibility to scale high quality operational support as the business develops", said Mats Rosberg, CTO.
Frontwalker was selected as the preferred supplier after a comprehensive selection process. The changes will come into effect during the first quarter of 2012 and the transformation has already started.
For more information please contact:
Urban Gillström, President and CEO
Tel. +46 846 501 206
Cell. +46 70 785 76 00
urban.gillstrom@tradedoubler.com
Jonas Flodh, Vice President of Products
Tel. +46 840 508 54
Cell. +46 738 093 854
jonas.flodh@tradedoubler.com
Mats Rosberg, CTO
Tel. +46 8 40 50 898
Cell. +46 70 995 08 98
mats.rosberg@tradedoubler.com
About TradeDoublerTradeDoubler helps companies improve their online results, both by increasing sales and by increasing brand awareness. The core business is performance-based online marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than 1,900 advertisers worldwide to reach their business goals. The company has a unique reach being able to address around 75 per cent of Europe's e-commerce consumers. Among the advertisers are Apple, American Express, Dell, Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX. More on www.TradeDoubler.com
About Frontwalker
Frontwalker is a consultant company that provides a complete range of services from Business development to IT development with a sustainable profile. Frontwalker was founded in 1996 and has about 120 employees with offices in Stockholm (HQ), Sundsvall and Uppsala. Turnover 2010/2011 was 237 million (SEK). Read more on www.frontwalker.se