IsoRay Releases Significant Results for Cesium-131 Isotope and Ebay's PayPal Embarking on New Marketing Efforts

IsoRay, Inc. (NYSE: ISR) announced the publication of the first major peer reviewed study showing improved results using the company’s Cesium-131 seeds in the treatment of gynecologic cancer. Company CEO Dwight Babcock commented, "We are very excited to have our Cesium-131 isotope seeds chosen for use in the treatment of gynecologic cancers. We believe our marketing is most successful by teaming up with medical industry thought leaders as they seek better solutions and outcomes for their patients. As we continue to develop our product offerings internally with support from industry leaders, our message is clear and the medical community is becoming increasingly aware of the innovative alternative our Cesium-131 products offer to cancer patients." Cesium-13 is the pioneering brachytherapy therapy is one of the most significant advances in internal radiation therapy in 20 years.


IsoRay, Inc develops, manufactures, and sells isotope-based medical products and devices for the treatment of cancer and other malignant diseases primarily in the United States. The company produces Proxcelan Cesium-131 brachytherapy seeds that are used for the treatment of prostate, lung, head and neck, colorectal, brain, pelvic/abdominal, and gynecological cancers, as well as ocular melanoma.


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eBay Inc. (NASDAQ: EBAY) announced that their web payment service unit is looking to expand into new markets and venues. PayPal wants to embark on a new global promotional effort according to David Marcus, the unit’s president. This would be PayPal’s largest marketing effort ever and includes the first nationally televised commercials and will showcase a simpler, revamped logo. “The perception hasn’t caught up with the reality of what PayPal is today,” Marcus said. “In the past we’ve never done any massive advertising campaigns.”


eBay Inc. provides online platforms, tools, and services to help individuals and merchants in online and mobile commerce and payments in the United States and internationally. Its Marketplaces segment operates ecommerce platform eBay.com; vertical shopping sites, such as StubHub, Fashion, Motors, and Half.com; and classifieds Websites, including Den Blå Avis, BilBasen, Gumtree, Kijiji, LoQUo, Marktplaats.nl, mobile.de, Alamaula, eBay Anuncios, eBay Kleinanzeigen, and eBay Annunci, as well as provides advertising services.


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