The Coca-Cola Company Drops after U.S. Soda Sales Falls for Ninth Straight Year and Zynga Earnings to Be Revealed April 23rd

The Coca-Cola Company (NYSE: KO) shares fell on Monday after news revealed that U.S. soda sales fell for the ninth straight year. According to Beverage Digest, total sales volumes fell 3%to 8.9 billion cases in 2013, the lowest since 1995. Soda sales have declined every year since 2005. "The beverage industry is getting more and more challenging in the U.S. The obesity and health and wellness headwinds are not letting up," Beverage Digest Editor John Sicher said. Sicher added that diet soda sales were impacted bu worries about the healthfulness of artificial sweeteners in the beverages.