NOW EAT THIS! REIGNS AGAIN AT #1 ON THE NEW YORK TIMES BESTSELLER LIST

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Celebrity Chef Rocco DiSpirito’s Now Eat This! 150 of America’s Favorite Comfort Foods All Under 350 Calories repeats #1 on the New York Times Bestseller List

New York – September 13, 2010 – Celebrity chef and author Rocco DiSpirito’s hit cookbook Now Eat This! 150 of America’s Favorite Comfort Foods All Under 350 Calories continues its tremendous success with another rise to the coveted top spot on the New York Times Bestseller list for the week of September 5, 2010. 

In Now Eat This! DiSpirito recreates America’s 150 all-time favorite comfort foods; creating recipes with fewer calories, less fat, and more “real” flavor than ever, for meals that will help people live and eat more healthily – without sacrificing the foods they love.  DiSpirito’s “new classics” all have less than 350 calories per serving, 0 bad carbs, 0 bad fats, 0 sugar.

“Living a fit and healthy lifestyle has become such an important part of my life and I am so thrilled with the amazing response to Now Eat This!,” said DiSpirito.  “The warm reception to these healthy recipes is proof positive that Americans crave healthy and delicious recipes and I look forward to continuing to provide them both in Now Eat This!, and in my future projects as well.”

In Now Eat This! DiSpirito brings his signature talent for maximizing flavor to America’s favorite foods, or as he calls them, “downfall dishes”.  As he was compiling the book, DiSpirito asked his loyal Twitter followers what favorite foods they wished they could eat guilt-free.  The response was tremendous with dishes like Macaroni & Cheese, Chocolate Chip Cookies, Burgers and French Fries high on the list.  And in Now Eat This! DiSpirito re-creates those beloved dishes, and many more, in 150 of the easiest and tastiest recipes possible, still maintaining all of they cheesy, gooey, chocolately, decadently satisfying flavor’s America craves but with less fat and fewer calories.  And the dishes are still simple!  With few exceptions, these recipes can be prepared in 30 minutes or less, all with ingredients found in your grocery store and no special cookware required. 

Now Eat This! also showcases DiSpirito’s own quest to live a healthier lifestyle – Rocco has become much healthier in his own life and has even found a passion for the sport of triathlon – but it’s a gift to his new health-conscious fans, who saw him teach the contestants on NBC’s The Biggest Loser how to eat the foods they thought they could never eat again.  As Rocco says, “it’s not about self-denial or deprivation, but eating healthful versions of the foods you love.”  And in Now Eat This! Rocco DiSpirito has given America what they crave – a cookbook for anyone who wants to eat their favorite comfort foods – without sacrificing their health, and America has responded leading Now Eat This! to become a true, bestselling phenomenon. 

Now Eat This! is a Ballantine Trade Paperback Original available nationwide wherever books are sold.

Follow Rocco DiSpirito on Twitter at http://twitter.com/RoccoDiSpirito

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To schedule an interview with Rocco DiSpirito, please contact Ashley Sandberg at 347-735-6480 or ashley@triple7pr.com

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