Facebook hails Tropical Sky ‘hero’ business
Sussex luxury holiday firm tops Facebook rankings with nearly 24,500 fans
EAST GRINSTEAD, 31 MAY 2012 – Tropical Sky, one of the UK’s leading independent holiday specialists, has been lauded by US social media giant Facebook for its booming online community.
Tropical Sky was named a ‘Business Hero’ by Facebook and will be officially recognised at the Facebook for Business event, which will be held at the London Chamber of Commerce on 28 June 2012.
Tropical Sky, a family-run business based in East Grinstead, has joined a select group of national companies who have succeeded in growing their Facebook networks, working to enhance their online customer service. Tropical Sky was recognised after its fan base grew to more than 24,500 people, one of the highest of any UK luxury holiday provider.
The US social media giant applauded Tropical Sky for its achievements and in particular for its proactive approach to web page ‘takeovers’, seven days dedicated to blogging and actively generating valuable discussion about holiday destinations.
Facebook also recognised Tropical Sky’s work over a number of different areas including;
• Helpful and straight-talking discussion forums
• Direct messaging and individual email feedback with Facebook users
• Positive use of critical feedback to tailor its holiday products
• Engaging polls and customer surveys
• Ability to create trust through expert and objective destination advice
• Fast and effective responses to customer enquiries.
Tropical Sky has worked to enhance its online presence over the past year and would like to thank all of its ‘fans’, customers, bloggers and travel experts for their continued involvement and for sharing in its unwavering passion for travel.
Facebook for Business
The Facebook for Business events form part of Facebook’s official UK roadshow, highlighting a number of small- to medium-sized businesses who are successfully increasing online engagement with their customers.
Facebook’s small business marketing and growth teams show guests how to build and maintain a page, build quality interaction with fans and master advertising to reach new customers among its 30m UK users.
Justin Mewse, Online Marketing Executive at Tropical Sky, said: “In October 2011, we had reached 10,000 fans and by March 2012, we had more than doubled that figure to 21,500. The number of Facebook referrals to our sites also went up by some 500%.
“Facebook is at the very centre of our social strategy, enabling us to build brand awareness via quality engagement. I would like to thank all of our Facebook fans and our partners for helping us build such a successful community of followers. We are all looking forward to building on this success with even more articles, YouTube videos, destination photo albums, blog posts, holiday deals and incentives.”
Mike Collins, Managing Director of Tropical Sky, added: “Last year, we took the decision to invest a lot of time and resources in increasing the online interaction we have with our customers through social media. In today’s society, most customers do not want to just see small images and bland descriptions in old-fashioned brochures.
“Social media gives us a way to bring to life, and discuss with our customers, the fantastic portfolio of hotels, resorts, escorted tours and city destinations that our talented teams have selected and negotiated the very best deals for.”
He went on to say: “At Tropical Sky we tailor-make our holidays to suit each of our clients, delivering quality and value, allowing them to get the most out of their experience.
“We always knew that devoting time to engaging with our customers online would be well received, but we are delighted by just how positive the reaction has been. Creating an online community of followers has generated an extra sense of value among our customers who clearly appreciate the honest discussions that we host.
“It has also helped us to advance the Tropical Sky story; engaging with our customers in new ways and deepening the relationships that we build with them. We tailor-make experiences for every customer we deal with and Facebook has helped us enhance that offering.”
Notes to editors:
For further comment, please contact Becky Walden, PR Executive, Tropical Sky on 01342 310 578 or email becky.walden@tropicalsky.co.uk.
About Tropical Sky:
Tropical Sky is one of the UK’s leading luxury travel experts. Across our range of specialist holiday sites, we offer the very best in four and five-star tailored holidays including; luxury beach resorts, weddings and honeymoons, escorted and self-drive tours, cruises, African safaris, the Caribbean, North America, fly-drive tours, Middle East, Indian Ocean, Australia and New Zealand and worldwide scuba diving holidays.
About Facebook Business Heroes:
Business Heroes is all about making small business, big business, offering advice, opinion & news on the issues effecting startups, entrepreneurs & SMEs. Visit the following URL for further details. http://www.facebook.com/BusinessHeroesUK
Tropical Sky – Luxury Holidays to Tropical Places.
Tel: 0844 332 9349
www.tropicalsky.co.uk / info@tropicalsky.co.uk
Address: Kings House, First Floor North, 13-21 Cantelupe Road, East Grinstead, West Sussex RH19 3BE. Our UK office operates from 9am to 9pm, Monday to Sunday.
Your money is safe with Tropical Sky
The air holiday packages shown on the Tropical Sky website are all ATOL-protected by the Civil Aviation Authority. Our ATOL number is ATOL 9759. Please see our booking conditions for more information.
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