Truecaller provides an update on recent developments in its advertising business
The flag that was introduced on Truecaller’s ad inventory by its largest demand partner’s platform in August 2025 has now been removed. As a consequence, the company has observed a marginal improvement in revenue from the partner during the last few days. As the flag was removed recently, the impact on advertising revenues in the second quarter of 2026 is expected to be limited. The removal is clearly positive, but the company's assessment is that it is too early to draw any firm conclusions regarding the long-term revenue impact. The flag is applied by an algorithm which re-assesses ad