Commercial International Bank of Egypt Partners with Truecaller
CIB’s partnership with Truecaller for Business is in line with CIB’s commitment to providing secure high-quality services to its customers and protecting their data.
Cairo, Egypt — Commercial International Bank (CIB), the largest private sector bank in Egypt, announced a new partnership with Truecaller for Business, a global platform for verifying contacts and blocking unwanted communication, to bring trust and safety to customer communication.
Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, is pleased to announce a new commercial partnership with Commercial International Bank of Egypt (“CIB”), the largest private sector bank in Egypt. The partnership aims to establish safety and trust with CIB’s customers through Truecaller’s verification technology and is in line with CIB’s commitment to providing secure high-quality services to its customers and protecting their data.
Truecaller is proud to announce that the largest private bank in Egypt is now a customer of Truecaller for Business, a service that supports companies all over the world to connect with their customers in an efficient and reliable way and integrate into our product. When receiving a call from CIB, customers will be able to ensure that they are indeed receiving a call from the bank when CIB’s brand logo and name appear on their smartphone screen alongside the verified badge icon. This will ensure that CIB customers do not miss important calls or messages and will help consumers identify fraudulent entities and scammers. Being a customer of Truecaller for Business enables companies to connect with their customers and creates trust on both sides.
“One of CIB’s highest priorities is to consistently enrich customer experience and protect their valuable data,” said Mostafa Torky, Digital Marketing Manager at CIB. “The rise of digitalization has increased the threat of digital attacks. CIB has partnered with Truecaller for Business to verify outbound caller IDs and provide customers with secure call experiences. We’re continuously and proactively devising ways to establish secure communication with our customers as we aim to mitigate the risk of phishing while also improving online product experiences by increasing overall customer pickup rates. We are working on additional features with Truecaller to further boost customer experience through this partnership and provide our valued customers with the high-quality service they deserve.”
“Truecaller for Business was created to deliver solutions to enterprises that will not just improve the efficiency of their communication, but also enhance brand reputation and provide significant value and safety to consumers as an anti-fraud measure,” says Alan Mamedi, CEO of Truecaller. “The partnership with Commercial International Bank (CIB) in Egypt underlines our commitment to the region and our continuing efforts to enrich the user experience by adding context, trust, and safety elements to every phone call.”
For more information, please contact:
Hitesh Raj Bhagat, Head of Global PR
+91 98112 55125 hitesh.bhagat@truecaller.com
Annika Billberg, Head of IR & Communication:
+46 702 679791 annika.billberg@truecaller.com
About Commercial International Bank S.A.E.
Established in 1975, Commercial International Bank (CIB) is Egypt’s leading private-sector bank. Each of CIB’s 6,500 employees is dedicated to achieving the Bank’s mission: delivering a distinctive customer experience through innovation and big data analytics to provide customer-centric solutions and services that meet their needs. With a well-established network of over 200 branches, first-rate remote channels, and digital solutions, CIB provides individuals, households, high-net-worth individuals, large corporations, and small businesses with exceptional, 24/7 services.
CIB has consistently been recognized as the most profitable bank operating in Egypt and the bank of choice for over 500 of Egypt’s largest corporations. CIB was named the World’s Best Bank in Emerging Markets by Global Finance in 2018, one year after it was awarded the same title by Euromoney. CIB is also the first institution in the Middle East to be the subject of a business case study as part of the London Business School’s curriculum for graduate students. In 2019, Bloomberg included CIB in its “Gender-Equality Index,” making it the first company in Egypt and Africa to be listed on the index, which includes 230 companies from 36 countries representing ten sectors.
For further information about CIB products and services, please visit www.cibeg.com.
About Truecaller:
We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies, especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for around 280 million active users, with half a billion downloads since launch and more than 30 billion unwanted calls identified and blocked. Headquartered in Stockholm, since 2009, we are a co-founder-led, entrepreneurial company, with a highly experienced management team. Truecaller is listed on Nasdaq Stockholm since 8 October 2021. For more information, please visit corporate.truecaller.com