Truecaller Unveils A New Brand Identity and Upgraded AI Identity Features for Fraud Prevention
Truecaller today announces a corporate rebranding and launch of a brand new app icon that will be instantly recognisable on the Google Play Store and Apple App Store. The refreshed logo signifies a renewed and strong focus on consumer privacy and enhanced safety in communication. The overall design maintains the signature ‘True blue’ colour with an icon that establishes a distinct identity, thereby protecting our users from copycat and imposter apps.
“We are excited to unveil our new brand identity and logo. It signifies our continued commitment to our users and our focus to constantly evolve and improve, every day.”
“Our mission, to protect communication for all, is what guides us to develop new anti-fraud solutions like Search Context and engineer improvements to improve user privacy, says” Alan Mamedi, Co-founder and CEO, Truecaller.
As part of this refreshed identity, Truecaller users also launch a powerful new anti-fraud feature called Search Context, as a part of the Truecaller AI Identity engine. While looking at the search results for any number, Truecaller users will be instantly notified if the name for the number has been recently changed or is being changed frequently. The app also classifies this contextual message into three colour categories: blue, for a neutral change, yellow, which indicates a potentially suspicious name change and finally red, indicating multiple and frequent name changes which are highly indicative of fraudulent and scammer activity. This message will be shown to all Truecaller users on all search results across Android, iPhone and Truecaller web.
The new branding identity is orchestrated by leading global brand consultancy, Interbrand and it will be rolled out across the globe over the coming weeks. To see the new app icon and changes, users need to update to app version 13.34 or newer on Android and version 12.58 or newer on iOS. Read more on our blog here and download press assets here.
For more information. please contact:
Andreas Frid. Head of IR & Communication
+46 705 290800
andreas.frid@truecaller.com
About Truecaller:
Truecaller (TRUE B) is the leading global platform for verifying contacts and blocking unwanted communication. We enable safe and relevant conversations between people and make it efficient for businesses to connect with consumers. Fraud and unwanted communication are endemic to digital economies. especially in emerging markets. We are on a mission to build trust in communication. Truecaller is an essential part of everyday communication for more than 356 million active users, with more than a billion downloads since launch and around 50 billion unwanted calls identified and blocked in 2022. Headquartered in Stockholm. since 2009. we are a co-founder led. entrepreneurial company. with a highly experienced management team. Truecaller is listed on Nasdaq Stockholm since 8 October 2021. For more information. please visit corporate.truecaller.com
