TruGreen Helps Americans Unlock Passion for Their Lawns While Encouraging to be Green Outdoors

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MEMPHIS, Tenn. — April 13 — Touting its new tagline Go greener(SM), TruGreen, the nation’s largest professional lawn care service, is helping to educate Americans on how unlocking their passion for their lawns can also positively impact the environment. TruGreen is suggesting to homeowners 10 sustainable lawn care actions to assist Americans in exhibiting environmental stewardship by adjusting individual lifestyles. In addition, TruGreen is partnering with home improvement retailer Lowe’s to offer Americans the chance to customize their outdoor green spaces with The TruGreen Ultimate Backyard Makeover Sweepstakes.

“Homeowners want to get the most out of their lawns, but often lack the time and expertise to create a lawn they can truly enjoy,” said Stephen M. Donly, president and chief operating officer, TruGreen. “At TruGreen, we’re not only partnering with homeowners to create a healthy, green lawn that’s easy to care for, but we’re also helping them do so responsibly.”

Several of the environmentally responsible tips ranging from water conservation to the recycling of lawn clippings as lawn nutrients are demonstrated in a five-minute TruGreen Green Space Tips video featuring Kirk Hurto, Ph.D., vice president of technical services, TruGreen. Also featured is Bobby Sinclair(SM), Neighborhood Lawn Kid(SM) portrayed by child actor Noah Munck, who stars in TruGreen’s new multimedia advertising campaign. Visit www.TruGreen.com to access the brief video, the complete list of 10 tips, and information on TruGreen’s 100-percent natural, organic option, TruNatural®, available through all TruGreen branches nationwide. Green specialists from TruGreen are available at 1.888.901.LAWN to provide assistance in creating a healthy, green lawn.

“We know from extensive scientific research that healthy turf contributes to a healthier Earth,” Donly said. “As a part of our environmental stewardship, TruGreen is committed to making it easy for homeowners to achieve their lawns’ full potential by delivering customized lawn care solutions that are effective, innovative and responsible.”

Customized Green Spaces

Part of TruGreen’s innovative approach is providing a customized care plan that reflects the unique growing conditions, qualities and character of each lawn. To celebrate giving homeowners the freedom to customize their lawns, TruGreen is partnering with home improvement retailer Lowe’s to offer The TruGreen Ultimate Backyard Makeover with a grand prize of a $30,000 Lowe’s gift card.

In addition, 50 first prize $1,000 Lowe’s gift cards and 35 weekly prize $500 Lowe’s gift cards will be awarded. The sweepstakes is open to legal U.S. residents 18 years or older. Go to www.TruGreen.com/sweepstakes now through October 15 to enter and to obtain official sweepstakes rules. Entrants can also participate by printing their name, complete address, daytime and evening phone numbers, age and email address on a 3”x5” card and mail it to: TRUGREEN “ULTIMATE BACKYARD MAKEOVER” SWEEPSTAKES, P.O. Box 511425, New Berlin, WI 53151. No purchase is necessary to enter or to win.

About TruGreen

TruGreen is the nation’s largest lawn care company, serving more than 2.5 million residential and commercial customers across the United States with lawn, tree and shrub care. As the current industry leader, TruGreen continues to pioneer the development of new technology for lawn care and devotes substantial resources to evaluate new products and equipment. The company is committed to responsible lawn care, including offering and promoting the use of natural, organic services and sustainable practices. Today, there are more than 250 TruGreen LawnCare branches in the United States and Canada, including more than 50 franchise locations. TruGreen is part of the ServiceMaster family of brands, one of the world’s largest and most versatile service networks.

About ServiceMaster

ServiceMaster currently serves residential and commercial customers through a network of more than 5,500 company-owned locations and franchised licenses. The company’s brands include TruGreen, TruGreen LandCare, Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. The core services of the company include lawn care and landscape maintenance, termite and pest control, home warranties, cleaning and disaster restoration, home cleaning, furniture repair and home inspection.

©2010 TruGreen Limited Partnership. All Rights Reserved.

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