Red Lorry Yellow Lorry secures Tufin PR business
~ Global IT security process automation company chooses the lorries to further raise brand awareness in the UK ~
London, 13 June, 2013 – Tufin, the market-leading provider of security process automation solutions, used by FTSE and Fortune 500 companies, has appointed technology PR specialist Red Lorry Yellow Lorry as its new UK PR agency.
Tufin solutions enable enterprises to improve the efficiency, compliance and security of their business processes through IT automation and analytics. The company has over 1,200 customers around the world, spanning the financial services, telecoms, energy and utilities, government, retail, transportation, manufacturing and pharmaceuticals sectors.
Tufin has built a strong reputation among technical IT and network administration managers in the UK for the quality and reliability of its security process automation solutions. The PR brief handed to the lorries is to raise additional awareness of Tufin among IT business executives, for managing network connectivity through automation and analytics, and aligning it with current IT processes and technology trends such as virtualisation and orchestration. Security process automation enables network security teams to become an integral part of the current IT mission of application delivery across all of its silos. It enables businesses to improve service delivery through factors including:
- Improved IT agility and efficiency
- Faster service delivery through automation
- Reduced application and network service disruptions
- Demonstrated continuous compliance
- Streamlined business processes and security.
Julie Shafiki, vice president of marketing at Tufin, said: ‘We looked for an agency which really understood our vision and which is capable of expanding our profile in the UK beyond our traditional technical IT audience. The lorries’ creativity, passion and well thought through pitch led us to the decision to make them our preferred PR partner.’
Rob Ettridge, partner at Red Lorry Yellow Lorry, added: ‘Tufin solutions are highly regarded by technical IT specialists the world over. But with enterprise IT increasing in complexity and the pace of change ever quickening, businesses are constantly striving to find ways to automate key processes to break down organisational silos, improve business efficiencies and drive revenue. Our job will be to take those messages to a senior audience and help reposition Tufin as an integral part of an enterprise-wide IT operation.’
Rebecca Edwards
44(0)20 7403 8878
Rebeccae@rlyl.com
www.rlyl.com
About Red Lorry Yellow Lorry
Headquartered inLondon, Red Lorry Yellow Lorry delivers traditional and digital PR and content development services to some of the world’s most innovative companies. Its client list features major technology and content providers in the technology, media and telecoms industries - including Aspera, Avid, BBC Studios and Post Production, Comverse, eBay, Moonpig, Nevion and Quantum.
The company is listed in PR Week as one of the UK’s top 25 technology PR agencies and is an accredited PRCA member. It runs global campaigns through its offices in London and Los Angeles and its worldwide Convoy partner agency network. For more information, visit www.rlyl.com.
About Tufin
Tufin™ is the leading provider of Security Process Automation solutions that enable companies to dramatically improve the efficiency, compliance and security of their business processes through IT automation and analytics. By automating processes around increasingly complex enterprise networks and applications, IT can have a positive impact on the entire business by reducing costs and streamlining operations. The award-winning Tufin Security Automation Suite provides powerful automation that slashes the time and cost associated with managing change and successfully passing audits.
Founded in 2005, Tufin serves more than 1200 customers in industries including financial services, telecoms, energy and utilities, government, retail, transportation, manufacturing and pharmaceuticals. Tufin partners with leading vendors including Blue Coat, BMC Software, Check Point, Cisco, F5, Fortinet, Juniper Networks, McAfee and Palo Alto Networks, and is known for technological innovation, first-to-market solutions and superior customer service. For more information, visit www.tufin.com.
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