Swedish tech unites for maximum safety in Flaxta’s latest premium-segment ski helmet
Stockholm, Sweden [DEC 13, 2022] - The Swedish sports brand Flaxta is releasing their newest addition to its range of ski helmets - The Deep Space Alpha Mips helmet. Integrated with twICEme®, RECCO® and Mips, this helmet is a full-on Swedish innovation, concentrating on delivering the highest level of protection to the market.
For its FW 2022/2023 collection, the Swedish sports brand Flaxta is launching the next level of their head protection line. Flaxta joins forces with the safe-tech ingredients twICEme, RECCO and Mips - all Swedish innovations operating on a global market - to instill a true sense of safety and protection in this premium-segment helmet, thereby strengthening its position as a redefiner of sport. Although this combination of tech is not the first in its class, Flaxta clearly makes a statement by bringing together four Swedish companies into one helmet. The statement of the helmet is clear - the Deep Space Alpha Mips helmet is nothing less than a confirmation that Swedish innovation equals safety.
Flaxta is a Swedish company founded by a dedicated group of people with a passion to make a difference and create something new. Their commitment to ‘ redefining sports protection through a considered approach to performance, style and innovation’ characterizes everything they develop. This is also the essence in the decision of making the helmet smart through twICEme®, a technology that FLAXTA is among the first in the world to implement.
“The Deep Space project is one of our most ambitious and extensive developments to date and we’re excited to continue to expand our collection of helmets. The new Alpha Mips version represents everything we stand for and promise to our customers, and the release is more evidence of our commitment to our customers' satisfaction and protection as of utmost importance. We're pleased to partner with twICEme to achieve our common goal of making skiing and snowboarding safer for everyone.” Says Mikael Odén, Head of Product Development at Flaxta.
“The partnership with Flaxta was natural from the very beginning. Flaxta's desire to redefine the industry for sport protection is one that twICEme shares, as we are leading the industry towards a global standard for smart safety. Flaxta’s decision to integrate twICEme® into their products is, indeed, further proof that the future really is smart.'' Says Christian Connolly, CEO of Twiceme Technology.
DESIGN INSPIRED BY SPACE AND TIME
The Deep Space helmet draws on inspiration from across time and space, while staying true to Flaxta’s design philosophy and brand ethos. It has been designed with a holistic approach to protection and comfort.
Deep Space Alpha Mips is the latest addition to the popular Deep Space collection. The new helmet combines a number of award-winning safety and comfort features that makes it ideal for all-mountain use.
PRODUCT DETAILS
twICEme®
twICEme is an integrated technology that allows users to store personal safety information in their equipment. Data such as allergies, previous injuries, emergency contacts, product information and more can all be uploaded to the user’s profile via the twICEme app. Access to this safety information will give first responders a clear, efficient way to make decisions in the case of an emergency where time is often most critical, but can also be helpful to companions in the event that something happens to a fellow cyclist.
RECCO® reflector
A RECCO® avalanche rescue reflector makes it easier for rescue services to locate you if things go wrong.
Other
- MIPS (Multi-directional Impact Protection System)
- Hybrid construction for optimized weight and durability
- 100% recycled EPS core
- Foamfit - adaptive foam for individual fit
- Primaloft liner for added warmth
- Fidlock magnetic buckle
- Adjustable ventilation
- Size adjustment system
- Flaxta ID compatible
AVAILABILITY
Available at flaxta.com and through select retailers. Find your closest Flaxta dealer by using the Store Locator on flaxta.com
ABOUT TWICEME
twICEme is a Swedish safe-tech brand aiming to make people safer by making equipment smart. By giving users the tools to take the correct actions, faster, twICEme aims to create a global symbol for smart safety in work environments. twICEme is a technology, established in 2017, based on an idea from ex-militaries. It has since been developed in close collaboration with professional rescue teams.
ABOUT FLAXTA
Flaxta, founded in 2018 in Stockholm, Sweden, is committed to redefining sports protection through a considered approach to performance, style and innovation. Products include snow sports helmets, goggles, and back protection, as well as protection for football, each with world-class and award-winning technologies and concepts.
Contact: Linnea Koistinen, PR Manager, Twiceme Technology
Email: linnea.koistinen@twiceme.com
Phone: +46 72 568 81 88
Twiceme Technology AB (5591203905)
Kronobergsgatan 21, 112 33 Stockholm
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