LOLO JONES TO APPEAR AT NATURAL PRODUCTS EXPO WEST TRADE SHOW TO PROMOTE BENEFITS OF LUTEIN SUPPLEMENTATION FOR EYE HEALTH
The track and field star and Twinlab® athlete ambassador will test her eye lutein levels when she appears at the Twinlab booth at Natural Products Expo West in March.
NEW YORK, NY – March 2, 2011 – Twinlab Corporation, a pioneer and leader in sports nutrition for over 40 years, announced today that international track and field star and athlete ambassador Lolo Jones will appear at the Twinlab booth at this year’s Natural Products Expo West trade show on March 11 in Anaheim, California to interact with fans and test the levels of lutein in her eyes.
Twinlab and Kemin Health, L.C., the makers of FloraGLO® Lutein, an essential ingredient in Twinlab OcuGuard® Plus and OcuGuard® Omega – are teaming up to raise awareness about the benefits of taking a supplement to support eye health. The eye test, which will measure Jones’ macular pigment optical density (MPOD), is becoming more common as eye doctors increasingly recognize the significance of MPOD as a biomarker of healthy vision. Jones will be at the booth from approximately 11:00 am to 2:30 pm on March 11.
“Eye health is one of those things that you tend to ignore until it becomes an issue. Our goal is to change that and show people that there is a simple and effective way to help support healthy vision whether you’re an average Joe or a professional athlete,” said Bruce Renick, EVP of global sales at Twinlab.
“When I’m running full speed and there’s glare from stadium lights and flashing cameras all around, my perception of the hurdles needs to be crisp,” said Jones. “It could impact my performance and that’s why it’s important for me to take an eye supplement like OcuGuard Plus with FloraGLO Lutein.”
“We’re very excited to work with Twinlab and Lolo Jones to raise awareness about eye health and nutrition,” said Linda Fullmer, Senior Vice President at Kemin. “In addition to helping protect our vision, clinical research shows that daily use of eye vitamins with 10 mg of FloraGLO Lutein helps our eyes better tolerate and recover more quickly from glare.¹ Glare – which can come from man-made and natural sources including head-on headlights from night-time driving, other bright lights and sunlight – is something we all can encounter on a daily basis.”
Twinlab OcuGuard Plus and OcuGuard Omega are advanced vitamin and antioxidant nutritional supplements specifically formulated to support healthy vision and promote vision clarity. Both Twinlab OcuGuard Plus and OcuGuard Omega contain 10 mg – the clinically tested amount for visual performance benefits – of FloraGLO Lutein.
Twinlab Corporation is a leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a complete line of vitamins, minerals, nutraceuticals, herbs and sports nutrition products. www.twinlab.com
Manufactured by Kemin Health, L.C., FloraGLO is the most clinically researched lutein brand worldwide. FloraGLO brand lutein provides the same lutein form as is naturally found in vegetables and other foods to keep eyes healthy and functioning at their best. It is selected by leading eye vitamin manufacturers for its quality and established safety profile. www.floraglolutein.com/brochure
¹Stringham, JM, and BR Hammond. Macular pigment and visual performance under glare conditions. Optometry and Vision Science 85: 82-88, 2008.
OcuGuard is a registered trademark of Twinlab Corporation.
FloraGLO is a registered trademark of Kemin Industries, Inc., U.S.A.
Lolo Jones is a paid FloraGLO and Twinlab Spokesperson and is currently taking OcuGuard Plus with FloraGLO Lutein.