Twinlab Names Kate Pastor Executive Vice President, Retail Sales
New York, NY and American Fork, UT (October 11, 2011) -- Twinlab Corporation, an established and well respected leader in the manufacturing and marketing of nutritional supplements, proudly announces the promotion of Ms. Kate Pastor as the Company’s new Executive Vice President, Retail Sales.
In making the announcement Tom Tolworthy, President and CEO of Twinlab said, “Kate will play a critical role in our customer centric sales strategy. Her leadership of our newly restructured sales division will solidify our brand within the industry we serve with the relevance and energy that Twinlab has demonstrated in the past and will surpass in the future.”
During Ms. Pastor’s tenure at Twinlab, she has brought execution to sales and customer service, resulting in significant growth to the Company’s revenue in her areas of responsibility. In her previous role as the Vice President of Sales, Health and Natural Foods (HNF) Channel, she exhibited a clear understanding of how best to serve our customers and our brand by focusing on the HNF and Specialty sales channels. She shines as the standard bearer for first-class customer service making her the perfect choice to lead the domestic retail sales team as Twinlab reenergizes our brand and reconnects with our loyal customers.
Ms. Pastor brings a lifetime commitment to health and wellness along with an extensive background in the health and natural foods industry. After working through both high school and college at a variety of health food stores and co-ops, Ms. Pastor decided to pursue this passion professionally. Ms. Pastor has experienced and excelled at every level, working her way up to a top-producing sales rep, national key account manager, and most recently as the Vice President, Sales, HNF Channel.
“This is an exciting time at Twinlab! We have a renewed vision to bring Twinlab back to significance as a customer centered quality brand serving health and wellness consumers worldwide. I am both committed and inspired to be a part of Twinlab's future,” Ms. Pastor comments.
About Twinlab:
Since 1968, the Twinlab brand has been the recognized leader for cutting edge performance and quality in both the vitamin and sports nutrition categories. In addition to its namesake brand, Twinlab Corporation also manufactures and sells other category leaders, including the two-stage Metabolife line of diet and energy products; Alvita teas, established in 1922 as one of the country’s first herbal tea lines, and Nature’s Herbs, a complete line of herbals and phytonutrients. Twinlab products are currently available in over 55 countries worldwide. Twinlab manufactures its products at the company’s GMP-certified facility in American Fork, Utah, operates a Research & Development facility in Grand Rapids, Michigan, and has its corporate headquarters in New York, New York. For more information about Twinlab, visit www.twinlab.com.
Contact:
Marc Stover
mstover@twinlab.com
616-424-5012
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