Bond It extends merchandising service

Bond It is making a further demonstration of its commitment to the highest levels of stockist support. 

The business, which manufactures sealants, adhesives and other building chemicals, has recently invested into additional staff and resources in order to extend its stock merchandising service.

The Bond It merchandising team will now be available to help a growing number of customers and to provide increased nationwide coverage. 

The team can help with maximising product displays and with ensuring stockists are able to optimise their use of a wide range of Bond It point-of-sale and other marketing materials.

They can also assist with activities such as product demonstrations and with events like trade days.

Kirstie Cooper, marketing manager at Bond It, comments: "The Bond It merchandising services offers our stockists a number of valuable benefits. 

“Firstly, it frees up the customer's own staff to focus on other, potentially higher value, tasks. 

“It also enables us to share our knowledge of best practice merchandising techniques and our experiences of what may have worked for other stockists of a similar size or who carry a similar stock profile.

“Plus, it’s an easy and effective way to ensure Bond It products and product displays always look their best. 

“This can be particularly important in many competitive merchanting and other resale environments where maximum impact can be a key factor in ensuring maximum sales.”

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Image: Bond It merchandising NEW.jpg

Caption: Stockist support. To help stockists maximise sales of its products, manufacturer of sealants, adhesives and other building chemicals, Bond It has extended its merchandising service.

For more information on this story, contact Wayne Leith at wayne@tpz.uk.com

Notes to editors:

* With its head offices and production facilities located in West Yorkshire, Bond It is a leading manufacturer of sealants, adhesives, building chemicals, waterproofing products, roofing compounds, polyurethanes, adhesive tapes and ceramic tile adhesives.

* Operating to ISO 9001 quality standards, the business supplies an extensive range of technically advanced, high quality products to builders’ merchants, DIY outlets, retailers and specifiers across the UK, Europe, the Middle East and Africa.

* To help customers stay abreast of changing marketing conditions and demands, Bond It has a strong commitment to product development and continues to invest heavily into R&D whilst simultaneously drawing on many decades of technical experience and expertise.

* In August 2014, Bond It entered into a joint venture agreement with Astral Polytechnik - one of India's fastest growing manufacturers of pipes and piping systems. The new partnership will enable Bond It to accelarate aggressive and ambitious plans for further global expansion.

* More information on Bond It and its range can be found at www.bond-it.co.uk

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