Greater impact. Greater sales
ForgeFix, one of the UK’s leading distributors of fixings, fasteners and associated products, is showing further evidence of a commitment to the highest levels of stockist support.
The business has recently extended its range of point-of-sale materials with a number of new 1 metre merchandising stands. The new 1m stands have been specifically designed and manufactured to deliver greater impact – and greater sales.
Mike Pollard, national accounts manager at ForgeFix, explains: “As a business, ForgeFix has long recognised and valued the role played by our stockists in our continued success.
“We know our stockists are a valuable link in our route to market and as such remain focused on doing everything we can to support them and to help them drive sales.
“The introduction of our new 1m merchandising stands reflects that and complements a range of point-of-sale materials that already includes countertop display units and a dedicated display stand for threaded rod and accessories.
“It also adds to wider activity aimed at pulling product off shelves such as high profile advertising, digital marketing and PR campaigns.”
The new ForgeFix 1m merchandising units are manufactured to the company’s own exacting standards and from high quality sheet metal. They are purposely designed to offer many years of lasting and reliable performance.
The new stands also feature fully lit headers to ensure greater ‘stand-out’. These headers are supplied complete with bulbs and pre-wired. They simply need to be plugged in to a normal mains socket prior to use.
As a further benefit, the new stands also employ perforated back boards for almost unlimited flexibility. Shelves and Euro hooks can be positioned depending on the products being displayed and on the stockist’s own particular merchandising preferences.
Stands are available for a number of ForgeFix brands including the TorxFast range of smarter woodscrews, the TechFast range of roofing screws and the distributor’s Lightning Bolt self-tapping anchors, which set a new standard for their versatility and performance.
Stands are also available for the distributor’s F&F products, which include general purpose screws, multiple-purpose screws, drywall screws and a wide selection of nails.
The new 1m stand are being offered free of charge by ForgeFix to stockists meeting required order values. To help maximise sales from the new stands, ForgeFix has also created recommended stock profiles and deals based on past sales experience and trends.
Concluding, Mike Pollard adds: “ForgeFix has seen particularly strong and growing demand for a number of our lines and the new 1 metre merchandising stands can help stockists to capitalise on that. It enables them to present some of our bestselling lines and in the best possible way.”
- ENDS -
Image: New ForgeFix 1m stands.jpg
Caption: Stockist support. As part of its commitment to the highest levels of stockist support, ForgeFix has launched a new range of 1 metre merchandising stands.
For more information on this story, contact Wayne Leith at wayne@tpz.uk.com
Notes to editors:
- ForgeFix is a leading supplier of high-quality fixings, fasteners, drill bits and ancillary items.
- It has over thirty years of experience and a customer base that includes major builder’s merchants, DIY outlets, UPVc and roofing merchants and large multi-site retailers.
- The company sources high quality products from manufacturers across the world and prides itself on complementing these products with an equally high level of customer service, which can be seen in such initiatives as online ordering and next day delivery across the UK mainland.
- More information on ForgeFix and its extensive product range can be found at www.forgefix.co.uk
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