Screwdrivers set new standard

Olympia Tools is setting new standards in responsiveness with the launch of its latest range of screwdrivers. The new products, which are distributed under the company's Roughneck brand, have been developed as a direct result of feedback from the business’ nationwide customers.

Specifically the brand's stockists expressed a desire for a range of screwdrivers that covered numerous different size and drive options, whilst retaining one uniform sized handle. This would enable improved aesthetics at the point of sale as well as enhanced merchandising opportunities.

The new Roughneck screwdrivers offer this uniformity of handle size across a comprehensive selection of tools that range from 4mm x 75mm through to PZ3 x 150mm and PZ2 x 38mm stubby screwdrivers. Different drive types available include flared, Philips, terminal and Pozidrive.

Further benefits offered by the new Roughneck range includes blades made from the best quality steel available - S2 - and that are both hardened and tempered. 

In addition, the new screwdrivers feature a magnetic tip which helps to simplify those difficult to reach driving jobs. They also enjoy triple injected, soft grip handles and are available either individually supplied on a hang tag or in one of three different sets – a six piece set, a nine piece set and a 41 piece bit and driver set.

Speaking of the new Roughneck screwdrivers, Vahe Der Kureghian, purchasing and marketing at Olympia Tools, comments: "At Olympia Tools, we’re committed to new product innovation through our Roughneck brand of hand tools and workwear. We recognise however that we don’t have the monopoly on good ideas and sometimes suggestions as to those small improvements that can make a big difference can come from many different quarters – including our large and growing customer base.

“The development and introduction of our new screwdrivers reflects our genuine belief in listening to our customers - and to responding positively to their needs.”

To complement the strong aesthetics of its new screwdrivers and their uniform handles, Olympia Tools has also launched a dedicated merchandiser which can either be displayed on a countertop or hung on peg boards.

 - ENDS -

Image:    Roughneck Screwdriver merchandiser.jpg / Roughneck Screwdrivers.jpg

Caption: Visibly better. Thanks to uniform handles the new Roughneck range of screwdrivers offers strong aesthetics at the point of sale as well as exceptional performance.

For more information on this story, contact Wayne Mohammed at wayne@twopointzero.uk.com

Notes to editors:

- With its head offices and showrooms in Reading, Olympia Tools (UK) Ltd is a British based importer and distributor of premium quality, competitively priced hand tools and other products for the professional tradesman and serious DIY enthusiast.

- Olympia Tools prides itself on offering new, innovative and high performance products sourced from reputable manufacturers across the world.

- Specific and well-known brands available from Olympia Tools include Roughneck, Gorilla Bar, Thorsen, Power Grip, Wood Grenade and the MUTT (Multi Use Tough Tool).

- Olympia Tools has been trading in the United Kingdom for 15 years.

- For more information on Olympia Tools (UK) Ltd and its products, visit www.olympia-tools.co.uk

Tags: