ABSOLUTE DELIGHT AS STEVE WHITE CHOOSES YAMAHA DRUMS
Video announcement now live on Facebook
Yamaha Music Europe GmbH (UK) is immensely proud and delighted to announce that Steve White, renowned as one of the greatest and most influential British drummers of his generation, has chosen to play Yamaha’s Absolute Hybrid Maple series. Steve has entered into a long-term relationship with Yamaha Drums, designed to reach out to players and those who aspire to play drums, as opposed to the stereotypical brand endorsement
Yamaha Drums is now working very seriously with Steve White to develop and implement a meaningful and far-reaching plan for the future. Details of activities that will be highly innovative and groundbreaking will be revealed accordingly in due course and commence later this autumn.
Since turning professional at the age of 17, Steve White has remained at the pinnacle of his profession for over 30 years, playing with many iconic British artists and bands, including Style Council, Paul Weller, The Who, Oasis, Ian Dury and Jon Lord.
Steve White states, “I had no hesitation in wanting to play Yamaha drums after I heard the phenomenal sound of the Absolute Hybrid Maple kit at this year’s ‘World’s Greatest Drummer Concert’. The drums are beautifully made and a joy to play, it's an absolute breath of fresh air and very inspirational for me to be embarking on this journey with Yamaha at a time I’m releasing a record I'm really proud of with The Family Silver. It is a privilege to be representing the world’s largest musical instrument brand. I am really excited about our future plans and look forward to a very long and successful relationship with Yamaha Drums.”
Yamaha’s Drum Product Marketing Manager Gavin Thomas comments, “It is an honour to have Steve White join Yamaha Drums. Steve’s passion and devotion for Drums, Music and Development, is equally matched by Yamaha’s, and together we are dedicated to create and help develop the next generation of drummers. While I know that currently there could be a cynical view on endorsements within the Drum industry, I can assure everyone that this relationship is based on a mutual ability, the willingness to encourage and inspire and demonstrate that actions speak louder than words.”
Photographer: James Cumpsty