147 reasons to consider winter tyres
With the nights quickly drawing in, TyreSafe is encouraging motorists to consider fitting winter tyres, which are the safest option when the temperature drops below seven degrees celsius.
And according to figures from the Met Office, temperatures fell below this crucial marker during prime commuting hours on 147 separate days between the beginning of October 2011 and the end of March 2012*.
Winter tyres offer safer motoring because they have been specifically designed to cope with wintry conditions such as snow and ice, but also more everyday circumstances faced by motorists, like wet and damp conditions, when the temperature drops below seven degrees celsius.
They differ from normal tyres in that they contain more natural rubber and advanced silica, reducing the hardening effect experienced by other tyres when the temperature plummets.
“While last winter was actually milder than normal, these statistics are ample reason for motorists to still consider swapping to winter tyres from October to March, in fact 147 very strong reasons,” said Stuart Jackson, chairman, TyreSafe.
Indeed, the ‘Time For A Change?’ theme, in particular swapping normal tyres over to winter tyres, is a key part of October’s campaign organised by the not-for-profit organisation, which is also encouraging motorists to generally check their tyres to see if they need replacing.
“The roads are particularly busy during the rush hour period so being able to rely on your tyres for safe motoring is essential. Fitting winter tyres is definitely the sensible option when the temperature struggles to creep above seven degrees celsius, as is often the case in the early morning and evening at that time of year.
“But it’s not just commuters whose safety can be increased with winter tyres, as the average mean temperature from December 2011 to February 2012 was only 4.5 degrees celsius, which is well below the all-important seven degrees celsius threshold, meaning every driver would be wise to consider making the change,” added Jackson.
To dramatically show the difference between winter and normal tyres, there is a short video filmed at an ice rink which can be viewed by visiting the winter tyre safety section on TyreSafe’s website www.tyresafe.org
The website also gives further information on how to get involved in tyre safety month and about the not-for-profit organisation itself.
Notes
*Source: www.atseuromaster.co.uk/statistics-highlight-importance-of-cold-weather-tyres.htm
TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.
In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.
TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving.
TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.
TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.
Useful Links
TyreSafe – www.tyresafe.org
Twitter – www.twitter.com/tyresafe @TyreSafe
Facebook – www.facebook.com/tyresafeuk
YouTube - www.youtube.com/user/TyreSafe
Flickr – www.flickr.com/tyresafe
PR Contact
Danny Rughoobeer
Red Marlin
danny@redmarlin.co.uk
T 01926 333245
M 07739 878365
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