Apollo Tyres becomes a member of TyreSafe

Apollo Tyres has joined the elite league of global tyre manufacturers by becoming a member of TyreSafe, a UK-based not-for-profit organisation dedicated towards raising awareness about the dangers associated with defective or illegal tyres.

On Apollo joining TyreSafe, the latter’s chairman, Stuart Jackson said: “TyreSafe continues to grow from strength to strength. However, more than the number of members, it’s the high level of involvement and participation from these members that’s important for us. Since Apollo has been actively engaged in safe drive initiatives -- promoting safety on the roads in the Asian region, their association with TyreSafe would result in both organisations using each other’s expertise towards the cause of safety on the roads in the UK.”

Stuart Jackson, the current chairman of TyreSafe is also Apollo Tyres Ltd’s country manager for the United Kingdom.

Since its inception in 2006, TyreSafe’s activities have helped reduce the number of people killed or seriously injured in tyre related incidents by 38 per cent. However, each year more than 1,200 people in the UK still lose their lives or get injured in accidents due to the illegal, defective or under-inflated tyres.

Commenting on this association, Rob Oudshoorn, CEO, European Operations, Apollo Tyres Ltd said, “At Apollo, we have been working on tyre-related customer safety initiatives for many years now and given TyreSafe’s success in the UK, it is an ideal partner to learn from and take our own safety initiatives to the next level, to the multiple markets we are present in, which does not have organisations like TyreSafe.”

In the first few months of 2012, TyreSafe has already generated considerable awareness about the new TPMS and tyre labelling regulations as well as about the dangers of buying part worn tyres.

Apollo Tyres has been working on road safety, through the Safe Drive initiative since 2002, for both passenger and commercial vehicle customers. Last year, Apollo Tyres conducted more than 50 Safe Drive camps across the Asian region on highways and fuel stations for passenger vehicle customers; and, a similar number of camps were conducted in corporates and residential locations. During one of the week-long campaigns for commercial vehicles in India, Apollo’s technical team inspected nearly 5,000 commercial vehicle tyres for inflation pressure, tread wear and valve caps; and found more than 40 percent of the tyres had incorrect inflation pressure.

The Safe Drive campaign from Apollo Tyres has been recognised and awarded by the International Institute of Road Traffic Education, UK, and is regularly undertaken in India, United Arab Emirates, Iran, Turkmenistan, Bangladesh and Sri Lanka.

For more information about tyre safety visit www.tyresafe.org.

Notes

TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.

In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.

TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving.

TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.

TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.

Useful Links
TyreSafe – www.tyresafe.org
Twitter – www.twitter.com/tyresafe @TyreSafe
Facebook – www.facebook.com/tyresafeuk
YouTube - www.youtube.com/user/TyreSafe
Flickr – www.flickr.com/tyresafe

PR Contact
Danny Rughoobeer
Red Marlin
danny@redmarlin.co.uk
T 01926 333245
M 07739 878365

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