Milwaukee Yamaha encourages riders to make a PACT

British Superbike team Milwaukee Yamaha is getting behind the latest campaign by road safety group TyreSafe, in a bid to help riders get the maximum performance from their machines this spring.

The team is asking owners to make a PACT with their bikes, and check their tyres’ air pressure, condition and tread depth before embarking on any rides. And by doing so, it advises riders will be able to achieve the maximum performance and enjoyment from their ride.

“As well as marking the start of our racing season, the spring is also a time when many riders will be dusting off their machines for their first ride of the year,” explains Shaun Muir, team principal, Milwaukee Yamaha. “After the winter lay-off, it’s essential that riders give their tyres a thorough inspection before heading out. Whether they’re coming to see us at Brands Hatch or simply taking to the lanes to make the most of any fine weather, they’ll have a much more enjoyable and safer ride if their tyres are in a good condition.”

While correct tyre maintenance is essential all year round, this spring is expected to be an even more important time for bikers. Record rainfall levels and freezing conditions over the winter have left road surfaces in a particularly bad state with many councils struggling to properly repair a record number of potholes. Tyres not properly inflated are much more susceptible to impact damage from potholes causing potentially hazardous problems. Equally, poor inflation and low tread depth may hamper riders’ ability to make emergency avoidance manoeuvres if they do spot a pothole ahead.

To help riders prepare for the spring season, many tyre and bike retailers will be offering riders free safety checks throughout April.

“Competing at the very highest level, the Milwaukee Yamaha team are only too aware of the importance of correct tyre care for maximum performance,” comments Stuart Jackson, chairman, TyreSafe. “While we’re not asking riders to try and emulate the riding style of the team, it is important that they do give their tyres the same levels of care and attention before taking to the roads.”

For more information about how correct tyre care can maximise your bike’s performance or to find the location of where you can receive a free tyre safety check, visit www.tyresafe.org.

Notes
TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.

In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.

TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving.

TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.

TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.

Useful Links
TyreSafe – www.tyresafe.org
Twitter – www.twitter.com/tyresafe @TyreSafe
Facebook – www.facebook.com/tyresafeuk
YouTube - www.youtube.com/user/TyreSafe
Flickr – www.flickr.com/tyresafe

PR Contact
Danny Rughoobeer
Red Marlin
danny@redmarlin.co.uk
T 01926 832395
M 07739 878365

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