TyreSafe’s industry briefing resounding success
More than 170 delegates attended and actively participated in TyreSafe’s recent industry briefing, making it the biggest and most successful yet.
The event on 3rd May was open to anyone with an interest in tyre and road safety and attracted organisations including tyre retailers and manufacturers, car makers, insurers, fleet providers, emergency services and trading standards.
Key to the event’s success was that it did not shy away from tackling topical and relevant subject matters, particularly those of part worn tyres. The event also included the launch of TyreSafe’s tyre labelling educational material ahead of the 1stJuly introduction.
Attendees also heard a fascinating case study from Chandlers BMW and Sussex Police as to how they worked together in last year’s Tyre Safety Month. It showed that with minimal expenditure and some creative thinking that great results in terms of public interaction and media coverage can be achieved –improving road safety at a local level very effectively and cost efficiently.
“The signs were already positive before the event as places were booked out in record time. However, what really made it a success on the day was the active participation of delegates,” said Stuart Jackson, chairman, TyreSafe.
The event also gave a brief overview about TyreSafe’s work and its objectives for those first time attendees, as well as highlighting future campaigns, such as that of its young drivers and fleet initiatives due to launch later this year.
“TyreSafe is planning another briefing for late summer just ahead of our annual Tyre Safety Month. The details will be available on our website – www.tyresafe.org – when it’s all confirmed and judging by the phenomenal success of this event they are sure to be some of the hottest tickets around,” added Jackson.
For more information about TyreSafe visit www.tyresafe.org.
Notes
TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.
In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.
TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving.
TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.
TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.
Useful Links
TyreSafe – www.tyresafe.org
Twitter – www.twitter.com/tyresafe @TyreSafe
Facebook – www.facebook.com/tyresafeuk
YouTube - www.youtube.com/user/TyreSafe
Flickr – www.flickr.com/tyresafe
PR Contact
Danny Rughoobeer
Red Marlin
danny@redmarlin.co.uk
T 01926 333245
M 07739 878365
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