TyreSafe launches tyre labelling educational material

An animation starring TyreSafe’s family of crash test dummies is spearheading the organisation’s drive to inform motorists about the new tyre labelling regulations coming into force in November. Along with the short film featuring the McIntyres, available to watch at www.tyresafe.org, the not-for-profit organisation has also produced a leaflet for drivers to explain what the new tyre labels will mean. There’s also a brand new, dedicated tyre labelling section on its website, while for the trade there will be a range of POS leaflets and posters available to order. Stuart Jackson,