EQAL’s Co-Founders, CEO Miles Beckett and President Greg Goodfried say, “The YouTube Original Channel, u look haute, allows us to program an online network with richly produced fashion and beauty content in short form, scheduled programming, elevating the experience of episodic entertainment online.”

Rob Weiss, EQAL’s Chief Content Officer and Head of Media Networks continues, “With u look haute, we’re taking YouTube stars and putting them into professionally produced shows and providing mainstream TV stars with an online forum to make the show they want to make, without the confines of network television.”

“Fashion and beauty is a fast-growing category on YouTube, with a passionate audience looking for the latest trends and inspiration for their own looks. We’re excited to see more high-quality original programming like u look haute coming to YouTube to give this audience even more reasons to keep spending more and more time on the site,” said Terry Hurlbutt, lifestyle lead for YouTube’s original programming group.