London, UK - 8th January 2013

Udo’s Choice has named internationally acclaimed Hair and Make-up Artist Michael Ashton as its latest expert ambassador for the UK and Ireland.

Ashton is known for his work creating modern beauty icons that channel both natural radiance and inner beauty and is a passionate advocate of the importance of nutrition in transforming not only the way we feel, but also how we look.

Ashton says; “Nutrition has the potential to maximize natural beauty and enhance wellbeing. I recommend my clients incorporate Udo’s Choice Ultimate Oil Blend into their beauty regimes to help get their hair and skin in peak condition before we even begin getting ready for the red carpet! To capture your natural radiance you need to exude it from within. Udo’s Choice Ultimate Oil Blend strengthens natural beauty in every way by providing essential nutrients we often lack.

Michael has created looks for some of the world’s most recognizable faces including Adele, Amber Heard, Bianca Jagger, Elle Macpherson, Daphne Guinness, Daisy Lowe, Zac Efron and Joaquin Phoenix to name a few. He has worked alongside leading fashion photographers Rankin and Alasdair McLellan, and on global editorial spreads for Vogue, Vanity Fair, Harpers Bazaar, Tatler, Marie Claire, Rolling Stone, Cosmopolitan, Elle, Grazia and Glamour. He has also held key roles in orchestrating the styles and looks for the runway shows of Burberry, Dolce & Gabbana and numerous commercial projects for the likes of Tommy Hilfiger Denim, Moët and Chandon and PPQ.

For further information contact:

Udo's Choice

Tracey Robinson - Beauty PR

E: tracey@udoschoice.co.uk

T: 44 113 388 5257


Michael Ashton

Beth Morris - Publicist

E: bmorris@michaelashtonbeauty.com

T: +44 7 896 012 228


About Udo's Choice Ultimate Oil Blend

Udo's Choice Ultimate Oil Blend is an organic blend of unrefined nutritional seed oils free of the constituents found in processed oils.  Its unique formulation provides an excellent source of the essential fatty acids Omega 3 and 6 and the fatty acid Omega 9. Easily incorporated into the diet by mixing with food, Udo’s Oil is acclaimed worldwide for its multiple health, beauty and fitness benefits and often credited as being the all-in-one oil that keeps our body looking and feeling great, inside and out.

Udo's Choice Ultimate Oil Blend is available from £10.99 in Independent Health stores and online


About Us

Udo's Choice is dedicated to providing products that support individuals and families to be healthy. Dr Udo Erasmus who introduced the world to cold pressed nutritional oils made with health in mind rather than shelf life such as Udo's Choice Ultimate Oil Blend has developed a range of products that include: ~ Probiotics for different age groups in the family~ Digestive enzymes to help nutrient absorption~ Beyond Greens to provide green foods, fibre, essential fats and protein Udo's Choice Ultimate Oil Blend is a blend of organic seed oils that provide the essential Fatty Acids Omega 3 and 6 that the body needs. they are termed essential as our body's cannot make them, they have to be included in our diets. However, due to convenience foods, processed foods and frying we do not get the quantity of undamaged Omega 3 and 6 we need to maintain health. Every cell in our body needs these Essential Fats and without them our cells cannot work at their best and we can be more prone to illness and fatigue.