British singles spend more than £168 million looking for love online

Nearly 30% of all relationships are formed online in 2012

LONDON, 17. September 2012 - The Brits have crossed a milestone in the online dating sector, according to the annual study published by industry experts “LeadingDatingSites.co.uk”. In 2011, people from the UK spent more than £9.6 million more than in the previous year on online dating. The industry is also a hit in Europe: nearly a third of people who meet each other for love now do so online.

The British online dating market grew a full 6% on the previous year – in 2011, turnover stood at £168.5 million. This huge increase is due largely to aggressive advertising on the part of leading online dating sites. “Premium-priced quality platforms which have well-honed audiences and good customer service are the ones who get ahead in all sectors”, says Danielle Baker from LeadingDatingSites, summarizing the survey. “Single customers are willing to pay more for better service”.

Online dating is a booming industry around the world, and European singles have caught on, becoming the sector’s largest audience. In 2012, nearly thirty percent of all relationships in the EU are formed online, and the British are holding the fort. Every month, around 6.2 million users log on to dating sites, and a further 2.7 million take part in ‘casual dating’, looking for erotic encounters. At the same time, Britain hosts about 50 online dating sites which have now crossed the 100,000 member mark.

Less pricey, but somewhat more superficial sites for 18-30 year olds have become available to those looking for casual dates and a distraction from the Facebook environment. They are also available as Smartphone Apps and offer features such as location-based real-time search functions for spontaneous encounters.


About www.leadingdatingsites.co.uk

"UK's Leading Dating Sites" is an independent observer of the British online dating industry. Those looking for love online will find results pointing them to leading singles’ portals and tips for online flirting. “LeadingDatingSites.co.uk“ is part of the German Metaflake network, which operates from Cologne in 12 different countries.

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Robert Bailey
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E-mail: press@leadingdatingsites.co.uk

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We from LeadingDatingSites.co.uk perceive ourselves as independent and objective observer of the dating market. We test providers with respect to their quality, efficiency and integrity, in other words, their price/performance ratio.Our aim is not only to clear the daily growing dating market for you but also to provide practice-oriented tips about how to maximise your success with online dating. Most of all we want to protect singles from losing lots of money and time with fraudsters of the single community.Our offer of information is divided up into three areas: a) Classification in categories and testing of dating sites:What dating possibilities does the internet offer? What is the difference between personals sites, dating agencies, etc.? Which kind best meets my needs?With what providers can I register in good conscience? What does each provider offer? What are their strengths and weaknesses? How is their price/performance ratio? b) Tips for online dating:How do I socialise successfully on dating websites?What do I have to keep in mind when creating personals, search profiles etc.?What tricks are there when dealing with specific providers? How can I optimise my chances?Go to online dating tips for singles c) Online dating background information:Exclusive interviews with makers and expertsNews from the world of dating sitesOnline dating blog for insiders of the sector Especially when comparing providers, our rule number one is fairness and independence. We put lots of time and effort into our tests in order to be able to recommend you the ideal dating website. Our hobby has turned into hard work lately but we have also had lots of incredibly funny moments during our research (we ourselves are members of all the dating websites tested). Just think of all the blind dates we have had ;) 3. We need your feedback!Nevertheless: We can only accomplish our mission with your testimonials. This is the only way to back up our reports and give them meaning.So: Compliment and criticise us wherever you can! You can find different possibilities to get in touch with us on our contact page. We hope you'll enjoy our site and much success in finding a partner!