SMS favoured by insurance industry

CARDIFF, Wales - Insurance company, ConstructaQuote.com have seen a dramatic response to their recent marketing campaign due to SMS. ConstructaQuote.com have been working with leading mobile marketing company Txtlocal, to communicate with customers seeing on average, an 85% delivery rate and a 3.6% response rate.

These results are quite substantial when compared to the success of other marketing campaigns such as email, which ConstructaQuote.com reported to only provide on average a click through ratio of 1.5% maximum.

ConstructaQuote.com provides competitive insurance quotations for a wide range of businesses and tradesmen, and use SMS to conveniently text customers quotes and information about the business.

James Barnett, Marketing Manager, said:

“The Txtlocal system is easy to use and campaigns can be set up and sent out in a matter of minutes. We feel that, considering the return on investment, Txtlocal are very competitive”.

Darren Daws, Managing Director at Txtlocal, commented:

“It is clear how the insurance and financial industry can benefit from SMS campaigns similar to that of ConstructaQuote.com. SMS gives businesses the tools to ensure their messages reach the right person at the exactly the right time. A short message, with a clear call-to-action is all that is needed for a campaign such as this to work.”

ConstructaQuote.com wish to continue with their use of SMS, and as a forward thinking business have evolved their marketing and communications to suit customers and prospects accordingly.

 Mr. Barnett concluded:

“We believe that by continuing to communicate with our customers in this way, we will see a higher turnover month on month”.

 http://www.constructaquote.com/

Notes to editors:

About Constructaquote.com: Constructaquote.com specialises in providing competitive insurance quotations for a range of UK businesses and tradesmen. Part of the Moorhouse Group, which was incorporated in 1999, Constructaquote.com compares quotes for a variety of insurance types from a range of top insurers.

The types of business insurance available via Constructaquote.com include public liability insurance, employers’ liability insurance, professional indemnity insurance, shop insurance, goods in transit insurance and van insurance

www.txtlocal.co.uk was launched in 2005 and is now the one of the UK’s leading business SMS text messaging companies behind many of the short messaging text numbers on television today - 60777. www.txtlocal.co.uk has clients from a wide variety of sectors including Google, MySpace, Blacks Leisure, Subway, Papa Johns, Dominos Pizza, Hartwell PLC, Europ Assistance, Nationwide and AXA Insurance.

Txtlocal offer a range of services for a variety of organisations including pubs delivering “2 for 1″ offers to local customers, bands making direct contact with fans, theatres growing an opt-in customer list to announce last minute tickets and Dentists and mechanics.

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