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UTA marketing classes provide options for St. Alban’s growth

Marketing effortEvery semester, Narayan Janakiraman’s Marketing 4320 and 5320 students conduct market research studies for helping local businesses with their Product and Brand Strategy. The students perform quantitative and qualitative surveys to typically answer some business’ question about how to take the next step, how to grow its clientele, how to get its message out. This semester, the client, though, was a little different. St. Alban’s Parish, an Anglican church and community that borders The University of Texas at Arlington, approached Janakiraman for his classes’ help.

UTA marketing study shows lenient return policy may increase sales

Retail policiesA meta-analysis of retail return policies led by a University of Texas at Arlington College of Business professor may lead businesses to modify their policies to increase sales and reduce returns. Narayanan Janakiraman, an assistant professor of marketing who specializes in consumer behavior, UTA doctoral candidate Holly Syrdal and University of Texas at Dallas doctoral candidate Ryan Freling recently published their conclusions in The Journal of Retailing . “The Effect of Return Policy Leniency on

UT Arlington marketing study shows ethnically diverse workforce may improve customer experience

Future of business depends on increasing diversityService-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, a recent UT Arlington study contends. The paper, “Shared ethnicity effects on service encounters: A study across three U.S. subcultures,”  was authored by Elten Briggs, associate professor of marketing, and Detra Montoya, clinical associate professor of marketing

UT Arlington research shows early dialogue between parents and children most effective in deterring teen tobacco, alcohol use

Study also shows negative strategies are less effectiveEarly, substantive dialogue between parents and their grade-school age children about the ills of tobacco and alcohol use can be more powerful in shaping teen behavior than advertising, marketing or peer pressure, a University of Texas at Arlington marketing researcher has shown. The findings of Zhiyong Yang, an associate professor of marketing in the UT Arlington College of Business , are published in a recent edition of the Journal of Business Research. Similar findings were part of a 2010 study he

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