UT Arlington marketing study shows ethnically diverse workforce may improve customer experience
Future of business depends on increasing diversityService-oriented businesses that want to succeed with minority customers should consider hiring frontline employees who represent those ethnic groups, particularly when the business caters to Hispanics or Asians, a recent UT Arlington study contends. The paper, “Shared ethnicity effects on service encounters: A study across three U.S. subcultures,” was authored by Elten Briggs, associate professor of marketing, and Detra Montoya, clinical associate professor of marketing