UT Arlington research shows early dialogue between parents and children most effective in deterring teen tobacco, alcohol use

Study also shows negative strategies are less effectiveEarly, substantive dialogue between parents and their grade-school age children about the ills of tobacco and alcohol use can be more powerful in shaping teen behavior than advertising, marketing or peer pressure, a University of Texas at Arlington marketing researcher has shown. The findings of Zhiyong Yang, an associate professor of marketing in the UT Arlington College of Business , are published in a recent edition of the Journal of Business Research. Similar findings were part of a 2010 study he