UT Arlington study researches AT&T Stadium’s impact on nearby businesses

Stadium impactWhen businesses synchronized their operations around major events at the then-new AT&T Stadium, they experienced success, a study by management professors at The University of Texas at Arlington shows. The study also shows that businesses closer to the stadium that saw the stadium as a negative became paralyzed when trying to adapt to the changing economic environment. Liliana Pérez-Nordtvedt, Susanna Khavul and Jeffrey McGee, all UT Arlington associate professors in the Department of Management , teamed with David Harrison, management