UPM Raflatac answers the need for a high-tack alternative in demanding film labeling
(UPM Raflatac, Helsinki, 4 December 2019 at 10:00 EET) – UPM Raflatac is labeling a smarter future by offering a new high-tack adhesive for film labeling in home and personal care and food applications in the EMEIA region. UPM Raflatac RP670 adhesive is specially designed for applications where a higher adhesion on demanding surface is required.
In the home and personal care market the packaging landscape is exceptionally varied. Containers come in many different shapes, sizes and materials, posing a range of different labeling challenges. In addition, the need to design more sustainable packaging solutions is leading to lighter weight containers, as well as increasing amounts of post-consumer recycled (PCR) content – both of which create specific needs for labeling. For example, containers having PCR as raw material may pose uneven surfaces to label making it harder to adhere the label reliably during dispensing.
UPM Raflatac’s high-tack RP670 adhesive meets the needs for reliable adhesion even in rough and demanding surfaces which may cause challenges to standard multipurpose label materials. Choosing the right material can help prevent issues like darting, tunneling, wrinkling, bubbles, and edge lift, protecting the brand image for the lifetime of the product. RP670 adhesive is suitable for HDPE, PP, PET, glass and metal packaging.
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For further information please contact:
Päivi Knihti, Segment Manager, UPM Raflatac, Films, tel. +358 40 3577222
UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
media@upm.com
UPM Raflatac
UPM Raflatac is labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. As one of the world’s leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2018. UPM Raflatac is part of UPM. Find out more at www.upmraflatac.com.
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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,000 people worldwide and our annual sales are approximately EUR 10.5 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com
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