UPM Raflatac launces new RafCycle™ Partner Program in the Americas
(UPM Raflatac, Mills River, NC, US, April 18, 2024 at 11:00 EST) – UPM Raflatac unveils its new RafCycle™ Partner Program, a groundbreaking initiative designed to enhance sustainability and circularity in the labeling industry. Building on the success of the RafCycle™ recycling service, this program invites businesses in North America to join a growing network of partners committed to reducing their carbon footprint and fostering a circular economy.
Participation in the program enables converters to collect release liner waste from their customers and then leave the recycling to UPM Raflatac. This value-added benefit helps brands avoid additional disposal costs, reduce their carbon footprint*, and meet their sustainability goals. Partners receive local, hands-on support, along with complimentary RafCyle material pickup from their central collection point.
”We are excited to launch the RafCycle Partner Program, which represents a significant step forward in addressing many of the concerns that have held back release liner recycling in our industry,” said Michael Garretson, Manager, RafCycle, UPM Raflatac Americas. “Our goal is to make liner recycing easy, widespread, and accessible. Our converter partners are an integral part of this initiative. Together, we can make a substantial impact in making the labeling industry more sustainable.”
By transforming label release liner waste into new resources, the program supports companies in achieving their sustainability goals and creating compelling marketing stories that demonstrate their commitment to the circular economy.
For more information about the RafCycle Partner Program and to become a partner, please click here.
To download images related to the RafCycle Partner Program, please click here.
For more information, please contact:
Stephen Abel
Senior Communications Specialist, UPM Raflatac
Mon-Fri 8.00-15.00 ET
tel. +1 828-290-4954
Stephen.Abel@upmraflatac.com
UPM Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
media@upm.com
UPM Raflatac
UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our innovative and sustainable products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,300 people. Our sales reached almost EUR 2 billion (USD 2,1 billion) in 2022. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.
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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 17,200 people worldwide and our annual sales are approximately EUR 11,7 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com Follow UPM on Twitter | LinkedIn | Facebook | YouTube | Instagram | #UPM #biofore #beyondfossils
*When comparing the end-of-life scenarios of recycling (mechanical) vs incineration or landfill, the carbon
footprints (fossil CO2e - GWP 100 years) decrease when using the avoided burden approach.
For more information and RafCycle CO2e figures, please visit www.rafcycle.com.