UPM Raflatac’s new paper label materials made with recycled content help brands go circular

Mon, Sep 23, 2019 13:00 CET

(UPM Raflatac, Helsinki, 23 September 2019 at 14:00 EET) – UPM Raflatac is introducing two new sustainable paper label materials with recycled content to the market. UPM Raflatac Recycled Coat PCR-FSC paper face and UPM Raflatac Honey Glassine PCR-FSC paper liner contribute to a circular economy and reduce the pressure on forests and the consumption of natural resources. These new label materials answer brand owners’ needs to increase the amount of recycled content in their packaging materials.

UPM Raflatac aims to use wood raw materials as efficiently as possible. This means keeping raw materials in use as long as possible through promoting recycling and using recycled fibres. These innovative paper label materials made with recycled content are FSC^® certified (licence code FSC-C012530). FSC certification provides a credible assurance that FSC certified label materials originate from recycled materials, sustainably managed forests, other controlled sources or a mixture of those. Choosing label materials with recycled content is a concrete action to help take care of the world’s forests by releasing the pressure on the forests and to promote a circular economy.

Honey Glassine PCR-FSC paper liner is made with recycled content collected from UPM Raflatac’s RafCycle partners. As part of its RafCycle^® by UPM Raflatac recycling program, the company collects the paper liner waste and gives it a new life as paper liner. This is a true closed loop inspired by the limitless opportunities of circular economy.

“The world is facing serious challenges such as climate change and resource scarcity. We want to be part of the solution by offering label materials that enhance the sustainability of packaging, yet maintain the functionality, quality and commercial feasibility. Our paper label materials with recycled content contribute to these needs perfectly,” says Ville Pollari, Director, Business Segment VIP & Prime, UPM Raflatac.

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For further information please contact:
Ville Pollari, Director, Business Segment VIP & Prime, UPM Raflatac, tel. +358407748674

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
media@upm.com

UPM Raflatac
UPM Raflatac is labeling a smarter future beyond fossils by developing innovative and sustainable labeling solutions. As one of the world’s leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people and made sales of EUR 1.5 billion (USD 1.9 billion) in 2018. UPM Raflatac is part of UPM. Find out more at www.upmraflatac.com.

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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,100 people worldwide and our annual sales are approximately EUR 10 billion. Our shares are listed on NASDAQ OMX Helsinki. UPM Biofore – Beyond fossils. www.upm.com

UPM Raflatac’s new paper label materials made with recycled content help brands go circular

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