UPM Raflatac Showcases Its New Carbon Action Label Portfolio at Labelexpo 2024

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(UPM Raflatac, Mills River, NC, USA, August 24, 2024, at 14:00 EST) – UPM Raflatac, a global supplier of innovative and sustainable self-adhesive paper and film products, is highlighting its Carbon Action plastic label portfolio at Labelexpo 2024. This product range represents a step towards reducing the carbon footprint across the packaging value chain.

The Carbon Action product line incorporates the circular economy principles of Reduce, Recycle, and Renewable resources and options that endorse Recycling and Reuse. These advanced labeling materials supplant traditional fossil-based alternatives while maintaining quality and functionality.

Attendees at Labelexpo 2024 will have the opportunity to engage with UPM Raflatac's team of experts in sustainability and digital printing solutions. Visitors can learn firsthand about the latest in substrates for digital and print-on-demand, witnessing these materials in action on various digital presses at leading OEM's expo booths.

In addition to the Carbon Action portfolio, UPM Raflatac will feature other sustainable solutions such as the UPM Raflatac Forest Film™, the world’s first wood-based plastic label material, and UPM Raflatac Ocean Action™, designed to combat ocean-bound plastic pollution.

Attendees can also discover UPM Raflatac's Label Life, a tool providing DEKRA verified Life Cycle Assessment (LCA) calculations to deliver sustainability value. This opportunity will guide customers on leveraging this tool to make informed, sustainable choices and capture new business opportunities.

“Label material choice can have a significant impact on packaging sustainability,” states Anna Hunt, Senior Manager of Marketing and Communications at UPM Raflatac. “At UPM Raflatac, we provide innovative solutions that can directly contribute to reducing carbon footprint and enhancing circularity. We are committed to empowering our customers and brands to take concrete steps towards a low carbon circular economy.”

Labelexpo 2024 takes place in Rosemont, Illinois, September 10-12. The event offers a unique opportunity for media and industry professionals to experience UPM Raflatac's innovative solutions first-hand.

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For more information, please contact:
Chris Price, Senior Communications Specialist, UPM Raflatac
Mon-Fri 8.0015.00 ET
tel. +18286207386
chris.price@upmraflatac.com

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
media@upm.com

UPM Raflatac
UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our innovative and sustainable products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 3,100 people. Our sales reached almost EUR 1,5 billion (USD 1,6 billion) in 2023. Find out how we are labeling a smarter future beyond fossils at  www.upmraflatac.com.

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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 16,500 people worldwide and our annual sales are approximately EUR 10,5 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com

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