Demand for sustainable packaging is increasing – UPM joins 4evergreen initative to boost value chain collaboration

(UPM, Helsinki, 28 November 2019 at 11:00 EET) – UPM joins 4evergreen which is a new initative by Cepi, the European association representing the paper industry, to boost the contribution of fibre-based packaging in a circular and sustainable economy. 4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand owners and retailers, technology and material suppliers, waste sorters and collectors. There is an increasing need for sustainable packaging