UrbanDaddy Announces Appointment of Lisa Mamounas as Cultural Lifestyle Director

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Foodie / Art World Insider to Curate Exclusive Experiences for UrbanDaddy Perks 

NEW YORK, NY. October 4, 2011: UrbanDaddy, Inc., a lifestyle company that curates premium digital content and offline experiences, today announced the appointment of Lisa Mamounas to the position of Cultural Lifestyle Director. Mamounas, an art world and food industry veteran and founder of the prestigious Culinary Insiders group, will create one-of-a-kind art and epicurean cultural experiences, exclusively for UrbanDaddy Perks.

“Partnering with Lisa is a major coup for UrbanDaddy Perks,” said Kate Winser, Membership Opportunities Curator, UrbanDaddy. “Our Perks membership program is all about exclusive experiences, offering members privileged opportunities. With Lisa’s five-star inside connections in the food and art worlds, our members are on the inside track for elite cultural events. “

Upcoming UrbanDaddy Perks events, produced in collaboration with Mamounas will include a behind-the-scenes tour of one of America’s most famous restaurants, unprecedented access to elite events at world class museums and personal cooking lessons with celebrity chefs.

“I see a great affinity for the content that UrbanDaddy curates, and the high-end experiences that Culinary Insiders produce,” said Lisa Mamounas, Founder, Culinary Insiders and Cultural Lifestyle Director, UrbanDaddy Perks. “I am looking forward to collaborating with the UrbanDaddy team to create one-of-a-kind cultural experiences for UrbanDaddy Perks members.”

UrbanDaddy Perks serves up exclusive offers and events for more than 300,000 members in New York, Los Angeles, San Francisco, Las Vegas, Chicago and Miami.  To date UrbanDaddy Perks have included an eight-course meal personally prepared by Nobu himself and a signed copy of his first book, exclusive access to the opening party of the Mondrian Soho, and an eight-course feast at Blue Hill Stone Barn with a vintage ride from Manhattan Car Club.

ABOUT URBANDADDY

UrbanDaddy produces highly curated digital content and experiences for in-the-know urbanites.  As a leading digital publisher of lifestyle content, UrbanDaddy reaches more than 3 million subscribers via multiple digital platforms including email magazines, online and The Next Move mobile app for iPhone and Android. Offline UrbanDaddy produces highly experiential events for premium brands and offers ridiculously fabulous experiences via their Perks program. Brand advertisers include Apple, Heineken, Lexus, LVMH, Ralph Lauren, Sony and Tanqueray. Founded in 2005 by CEO Lance Broumand, UrbanDaddy is privately held, headquartered in New York City and employees 100+ staff.  www.urbandaddy.com

ABOUT URBANDADDY PERKS

UrbanDaddy Perks is a leading membership program offering urban tastemakers access to high-end, especially curated events and opportunities.  Each week, UrbanDaddy’s editors serve up a specially curated selection of the best-of-the-best experiences and high-end opportunities for more than 300,000 Perks members. Perks include access to reserved tables at high-end restaurants, masquerade balls, private dinner parties with celebrity chefs and money-can’t-usually-buy tickets to VIP events. www.perks.urbandaddy.com

ABOUT CULINARY INSIDERS

Culinary Insiders goes behind-the-scenes, offers access to restaurants before they open to the public and creates leading events with top chefs in an intimate setting.  Based in New York City, Culinary Insiders scans the globe for the newest and most exclusive culinary ventures and experiences.  Culinary Insiders create dynamic artist/chef events with major cultural institutions, including MoMA, Lincoln Center as well as Art Chicago and Art Dubai.  Culinary Insiders is supported by a prestigious board of world-renowned chefs/restaurateurs including Daniel Boulud, Drew Nieporent, Mauro Maccioni and Jean-Georges Vongerichten.  www.culinaryinsiders.com

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