utd. by content taps into the African film market with new partnership
Newly launched utd. by content today announced its further global expansion through a recent deal with WB Cape Media*, a company spearheading the secure distribution of digital media throughout Africa.
The two companies have already worked together on tent-pole films for Warner Bros. and other Hollywood majors across cinemas in South Africa. This deal paves the way for ongoing high profile titles to be serviced and delivered directly in territory for many years to come.
Under the terms of the deal, utd. by content will leverage its relationships with major content owners and film distributors to offer local digital cinema distribution and related services for South Africa and the rest of the African continent.
WB Cape Media will deliver the service in territory and work with the local distributors and/or regional studio offices to prepare titles efficiently for it’s theatrical release. The company is the first of its kind in this market managing this type of workflow.
The deal helps to further streamline the distribution chain for cinemas in South Africa, and is in line with utd. by content’s strategy of working with experienced, local “on the ground” partners to expand in key markets.
Alan Christensen, Sr. Director, Digital Cinema, utd. by content says: “The partnership with WB Cape Media comes at a very exciting time. Our vision for utd. by content is already taking shape as we continue to forge strong relationships with local partners around the world. Africa is a territory we expect to grow exponentially over coming years, and we are delighted to be working with a company that shares our ethos, and is dedicated to delivering high-quality content to audiences via efficient digital distribution networks.”
Ben Buitendag, Director, WB Cape Media adds: “Forging a strategic partnership with utd. by content represents a significant step in our business development strategy. As a well- respected industry player with global reach, matchless expertise and a wealth of experience, utd. by content provides us with considerable competitive advantage and greatly enhances our service offering in Africa.”
This news builds on utd. by content’s ongoing strategy to extend its global footprint and follows recent partnerships with Nevafilm in Russia and Acctcent in Singapore.
utd. by content rebranded from KIT digital Content Solutions on 09 January 2013.
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* Please note that WB Cape Media is not a subsidiary company of Warner Bros.
Notes to Editors
About utd. by content:
utd. by content provides media management and digital distribution to the news, media and entertainment industries. The company customizes solutions for customers that combine technology and services to prepare, optimize, transform or deliver their content to an ever-increasing number of content endpoints; digital cinema, home entertainment, online, and digital platforms.
With over 10 years’ experience, utd. by content is a trusted partner for major content owners and digital platform operators such as Warner Bros, 20th Century Fox, DisneyABC, Associated Press, TotalMovie and Vodafone. The company employs over 100 people in seven major locations around the world; Singapore, Cairo, Prague, Stockholm, London, New York, and Los Angeles.
utd. by content was formerly an integrated business division of KIT digital Inc., and became a wholly independent business at the end of June 2012 through spin-off transition.
About WB Cape Media
WB Cape Media helps leading brands to replicate and distribute premium digital content for their customers in Africa. We are living a revolution that will forever change the way we distribute and consume content. Yesterday, paper was the most convenient way to publish and share information and images. With the rise of the Internet, things changed but the publishing business was (by its' own fault) left behind.
Today the word content delivery is even faster and WB Cape Media is spearheading the secure digital distribution revolution in Africa. Its distribution model can reach all end users in any part of the continent ensuring world class content is delivered on the continent to improve the customer experience.
For more information please contact Franklin Rae Communications:
Nicole Hurwitz
Jonathan Hurcombe
Tel: +44 207 490 4050
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